At $ 278 to manufacture the Pixel XL, this phone gets at the height of other high-end such as the iPhone 7 Plus and the Samsung Galaxy S7 edge. It was his main idea, to place himself in a space in which to fight in a face to face against those two phones. And it is that in cost it has also achieved it.
The cost of manufacturing the Google Pixel is close to the same as its direct rivals, a logical and expected move, especially since the goals of the big G is to offer another alternative to those iPhone and Galaxy. So the material cost for the Pixel XL with a 5,5 ″ screen with 32GB of memory is $ 278, according to an estimated study from IHS Markit.
Therefore, the cost to sale price index is high-end online with high prices where the iPhone 7 Plus and the Galaxy S7 edge take all the win. Andrew Rassweiler, Senior Director of Cost Services for IHS Markit, explains:
The total BOM costs for the Google Pixel XL are, unsurprisingly, in line with its direct competitors, because the base of supplies and specifications are very similar from one phone to another, be it an iPhone, a Galaxy series phone or the Google Pixel XL. The Pixel clearly targets the same high-end space occupied by the iPhone and Samsung's Galaxy S series, with retail prices the same as those products.
The best thing for the Pixel is that it now has an advantage over Samsung, as the Note 7 is out of the game in these important months when Christmas is almost around the corner and many will have a high-end phone as a gift.
