Facebook, like other big names in technology, do not think much about it when creating their own apps or services that they imitate the best of that new that has emerged almost breaking the market in some particular category. We can remember the case of Snapchat when the social network wanted to buy it and it rejected its sale to the sadness of Mark Zuckerberg's company. What he achieved is to launch his own app to imitate Snapchat, although it was rather to give him greater publicity by obtaining a resounding failure in that vague attempt.
Now, seeing the great success that Prisma has had with those special artistic filters, neither short nor lazy, it has shown some of the characteristics of what its video app will be that allows add that kind of filters in real time. It was Chris Cox, product manager of the social network, who has shown the application live at WSJD.
The new Facebook camera app is currently being developed, so what is shown is more of a prototype that works thanks to its artificial intelligence. What it achieves is that a video in real time is transformed into one as if it were being painted by one of those classic painters by using a technology called "stlye transfer" or style transfer.
The filters are very similar to those we have seen in the Prisma app that uses neural networks to convert the photo in an artistic piece. Facebook is now inventing a new type of artificial intelligence technology called convolutional neural networks to make that real-time video look like what Prisma does.
It would be nice if at least they were clear and that they said that in the heat of Prisma and inspired by this app, they are going to release a new video app. We do not know when it will be released, but more details will be available soon.
