Although the next flagship of the South Korean Samsung, the Galaxy S8 and S8 Plus smartphones, will not be announced until the end of this month of March, Samsung has gone ahead and has already issued a television advertisement for its next terminals in South Korea.
Obviously, this is not the usual roadmap because normally the announcements are made on dates much closer to the launch, however this year Samsung must face a great rival who is also at home. We refer to the also South Korean LG G6.
At least this is what an analyst of the sector thinks in statements to the newspaper The Korea Herald. Specific, Samsung would be trying to snatch some of the attention that LG has monopolized with its new smartphone the G6 in South Korea Until now. And it is that the LG terminal seems to have become a success with 82.000 units reserved during its first week in pre-sale, 30.000 of them only in the first two days.
The LG G6 appears to be a real threat to Samsung's upcoming flagships. The phone offers high-end features and is visually very attractive with its large 5,7-inch screen and hardly any side margins. For this reason, Samsung wants to remind consumers that the Galaxy S8 and S8 + are "on the way", which is why the company has launched this short but hold spot.
The truth is that the announcement, only 15 seconds long, does not really tell us much about the new Galaxy S8, beyond that they will be presented in the last days of March.
On the other hand, the launch of the Galaxy S8 announcement in South Korea also coincides with a note sent this weekend by the popular KGI Securities analyst ensuring that the Galaxy S8 lacks "attractive enough selling points" so the OLED iPhone planned by big competitor Apple could prove to be a "bigger draw to consumers" this year than the iPhone 7 and iPhone 7 Plus models launched last year.
Thus, Samsung, moves tab before a panorama in which the competition could hinder its plans to reach 60 million units of Galaxy S8 sold in 2017.
