What's wrong with Samsung with advertising in One UI apps?

Samsung advertising on their mobiles

Following this article by a colleague, and knowing that there are more and more One UI apps that display advertising, we wonder what happens to Samsung to have to pull these ads even in its high end.

The fact that a rumor stating that on the lock screen In One UI 2.5 there was advertising, it has brought to the fore the problem that Samsung has with it, even when that image that has appeared in some media has been a misunderstanding.

1.000 euro mobiles with advertising?

Samsung health

La new major update of One UI will be 2.5 and among some of the features that we can count on will be support for One UI gestures for third-party apps (do not miss the latest news of the oldest from two months ago); we can understand other launchers like Nova that could use them.

But what interests us is the problem that has arisen with that wrong image of a supposed Samsung mobile with One UI 2.5 and in which an advertisement appears on the lock screen. An image that has been a complete nonsense from the medium that has published it, but that leads us to review all the advertising that Samsung is using in any of its apps.

Nobody would think order more than 1.000 euros for a mobile and put an advertisement that you have to see forced to unlock your mobile. But as we say, we are left with the interest that Samsung must have to use some spaces of its apps for advertising.

We talk about the Phone, Music, Weather, Galaxy Apps, Samsung Health and Samsung Pay apps that they have spaces in their interface where we can see advertising, is it really not worth Samsung with the cost of its devices?

Playing with publicity with bad manners

Samsung Music

And if we we go to countries like IndiaIn the low and medium range of Samsung, advertising populates more spaces in order to recover part of the tiny margins that the sale of their devices entails there; otherwise they would have a difficult time in a market where the low-end commands and you have to face the Xiaomi and others.

But that strategy, that maybe there can be understood by giving the quality that is presupposed to the Korean brand, here it can be very counterproductive, since the western public is not used to that invasive advertising on phones that exceed 1.000 euros.

Samsung has to take care of itself and be smarter around these parts, and that type of information does not come out as a possible rumor. And perhaps it is nothing more than a probe balloon to measure whether such advertising can be accepted in these parts. Well, not Samsung, or play it in this sense because you are going to end up losing.

Now let's hope he changes his attitude

If we already have to add that every time it takes out higher-cost mobile phones to get next to Apple, the one that now puts advertising, even in those apps that many of us don't even use on our Galaxy Note 10, it can't be supported either way.

Neither those apps mentioned should have advertising and not a recently launched phone like the Samsung Galaxy S20 should have it in the notification panel. In fact in South Korea that Samsung would have played it To put an advertisement in the app, time has led to them being mocked with satirical images.

Una Samsung who have no need in the use of this advertising on their mobiles. A strategy that does not take place here, so leave those probe balloons to measure the endurance capacity that we have in these parts. No, Samsung, not like this.


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