An article published in the Wall Street Journal has revealed one of the reasons why Samsung's mobile division is going to considerably reduce its range of available devices.
According to the popular newspaper, the Korean manufacturer made bullish projections for the Samsung Galaxy S5 sales. Samsung conducted a series of surveys worldwide in order to predict demand for its new flagship. In the end, he decided to produce 20% more units than were made for the S4. The result? There are a few million Samsung Galaxy S5s gathering dust in warehouses.
They have sold 40% less than expected
The Seoul-based manufacturer was forced to significantly increase advertising and promotions on the Samsung Galaxy S5 with the intention of getting rid of all that excess stock, although it has done them little good.
Despite the fact that Samsung's marketing machine is really powerful, the expectations were quite low, it has sold 40% less than expected. In the first three months of the launch of the workhorse of the Galaxy range, Samsung sold 12 million units, 4 million less than the Samsung Galaxy S4. To make more blood in the wound, in the Chinese market Samsung Galaxy S5 sales were down to 50% than expected.
Samsung had a big mistake: his exaggerated pride. The manufacturer had a legion of fans who bought its products without hesitation and thought that it would succeed by offering a terminal that was little or nothing innovative compared to its predecessor.
The play could have gone well for them, but another big mistake they made was don't seriously evaluate your competition. On the one hand in the United States, staunch fans of the Cupertino-based company, rumors about the iPhone 6 and iPhone 6 Plus made users loyal to Apple hold on until September, to see if the American manufacturer surprised them.
On the other hand we have the HTC One M8, a terminal that has been very popular in Europe and part of Asia. And we cannot forget the LG G3, one of the best terminals on the market and which, thanks to its excellent design and powerful hardware, dazzled half the world. Passing through China, a market that increasingly trusts national products, with Xiaomi breaking record after sales record. All these factors have made the Samsung Galaxy S5 go really unnoticed.
We'll see if the changes Samsung plans help the company regain many of the users it has lost. Your case vaguely reminds me of Nokia's, a company that trusted too much in its prestige to think that someone could steal its market share. The good thing about Samsung is that it has quickly realized its mistake and, from the rumors that we have been hearing over the last few weeks, its next generation Galaxy could innovate again. Hopefully so, because there is something that they have to take into account. An Apple user usually accepts exactly what they offer, an Android user does not hesitate to leave a manufacturer if it fails him once. And come back when they offer a quality product again.
Ha ha of course Apple is the most, how much technological ignorance, buy, buy damn
I think that the average user asks Samsung for several changes, among the most requested, they are better construction materials, greater fluidity and more optimization to their software, fast updates policy, and innovation and good designs, I do not know what happens to the Koreans, Taiwanese and others, their designs are generally horrible, even in cars, with few exceptions. Not everyone can be pleased, but they are subjects that Samsung has pending. And you need to fix to please users again.
Perhaps that means that Android users are active and intelligent consumers.
Not being conformist and looking for the best value for money is not a scourge as the article seems to point out, gentlemen it is a virtue.
Would you buy something that does not convince you and does not suit your needs?