Spotiy is betting heavily on podcasts with the acquisition in the last year of two independent podcast platforms. The reason is none other than to obtain a different way of income that does not depend exclusively on music and royalties.
But he is not the only one who sees how podcasts have become an increasingly popular communication format among many users. Google has the Google Podcast applications. But it is not the only important one in the sector where Pocket Casts also has an important community behind it.
The association of American radio stations bought Pocket Casts last year, in order to expand the number of audiences to reach. As a result of this purchase, the application has become completely free.
You may think that this supposes a reduction of its functions, but nothing is further from the truth. The version that we can currently find in the Play Store is the same that we could buy for 4,49 euros.
All the functions that were previously in the paid application are also found in the current application. Being a paid application was a handicap for many users who love podcasts, since there are completely free applications with almost the same functions.
The monetization method that Pocket Casts has adopted is the subscription to Pocket Casts Plus, a service that offers us 10 GB of storage in the cloud where we can upload audio files before publication, audio notes, any other type of file that will be available on all operating systems where the application is available.
The price of this subscription is 11 euros per year or 1,09 euros per month. This change is focused on getting money from podcast producers, who are the ones who are really interested in advertising their products.
