Smartwatches have been invented years ago, but it is now when it is in full swing. Many years ago there were those smart watches where you could call, they had their own calculator or you could change the channel on your television. Now what we find on the street is something very different from that first generation of smartwatches of yesteryear.
Thanks to technological evolution, we are in a period of technology where smart watches are in full growth. The arrival of the Apple Watch has made many companies bet on getting their own smartwatches and allocating millions of dollars in everything that entails.
Well, although this year 2015 is one of the years that we are seeing more ads for smart watches, in 2019 it is expected that at least 68 million dollars will be allocated to the advertising of smartwatches, according to a recent study. It is not surprising since wearables is the next boom in mobile technology, leaving aside the smartphone. Proof of this is seeing how large companies are betting on advertising this new technology everywhere.
According to a study by Juniper Research, $ 1.5 million will be spent this year on advertising. This figure has nothing to do with the advertising investment that will be made in four years. So we see that the growth of this type of product will increase with each passing year. Perhaps Apple is an expert in the world of marketing compared to other companies and that is why it is filling any advertising space with its smart watch. Thus, the apple device has been seen in different magazines, television advertisements, Internet advertisements and even subliminal advertising carried out by different celebrities.
Apple is not the only company that promotes this type of wearable, since we have seen how Google is also strongly committed to Android Wear. Curiously, this operating system is receiving improvements over time to become a strong operating system compared to the competition, as happens with Android in the world of smartphones and smart tablets. So be prepared to start watching TV, magazine and internet ads for these new products that are here to stay. And you, What do you think is allocated that amount of money for advertising smartwatches ?