One of the qualities that we can highlight of HTC in recent years is his great optimism in the face of adversity, although we can also find some stubbornness on their part to try to continue taking products that rescue them from the black and dark well in which they seem to be immersed. Possibly this year is the one that they can breathe a little easy if they are able to launch two good Nexus devices, the HTC 10 takes good sales and the Vive is the virtual reality that meets the needs of thousands of users.
As it remains to be seen, now we have one of those news that would turn any manufacturer or company back and that is that HTC has published its financial results for Q1 this year and they are really disastrous. HTC has dropped 78% in revenue with benefits 64 percent less than the same period dated last year. A few percentages that must mean a great headache for the thinking minds of this manufacturer that still has several cards to play this year.
The reality that touches him
In total, in the first quarter or Q1 of 2016, HTC has obtained revenues that reach the 14.800 billion Taiwanese dollars, a figure that can be compared to the 41.500 million of the previous year. 4.800 million Taiwanese dollars that to the exchange to euros comes a result of 130 million euros.
The best thing about this news is that does not count on the leap that could have taken with the launch of the HTC 10, which at the moment is not receiving negative reviews and nothing that can think that it will be a disaster like the HTC One M9. What is not clear to us is that, if by having smartphones that have been forgotten by millions of users, it will be able to attract the attention of those who are looking for something new in the high-end range.
It is difficult to have it, because we have already seen how Samsung and LG have brought them with their respective Galaxy S7 and G5. Nor can we forget the Huawei P9. Several high-end of which many positive things are said and that have made it very difficult for the user who wants to acquire a high-end.
Your options for the year
HTC is based right now on its flagship HTC 10, the new Desires, the supposed Nexus and the best virtual reality experience of the moment with the HTC Vive. But let's say that all these devices are really a question in themselves. The reason is because of what was said with the HTC 10, since there are several high-end ones that make it very difficult and that continue to add quality from years past; The new Desire try to enter the lower ranges than the high ones, but they are faced with that battalion of smartphones that arrive from China; The two Nexus at the moment remain within the possible rumors about their existence and are really a puzzle until supposedly within days; and the HTC Vive is a great device for virtual reality, but are tens of thousands of this device really going to be sold for it to be a great financial success?
Un sea of doubts that HTC is browsing right now in a year that, at least, of their devices we can not say anything bad. A year for transition it could be, if it is capable of launching two Nexus terminals that get good reviews and manage to regain the trust of users in a rather frayed brand.
It will be quite important to know the Q2 results for HTC, since will mark the future of the year for this Taiwanese manufacturer. Nor do we know how long it will be able to withstand these ups and downs of the waves that collide over and over again trying to make them submerge. A little blue sky with one of those Nexus please ...