Google's great move to break the market with its own smartphones

If we focus on the arrival of a former Googler, such as Hugo Barra, to Chinese lands to land in a Xiaomi that was emerging as an interesting company, we can understand Google's great move with which it will try to break the mobile device scenario , at least smartphones. This great play will wobble your android dashboard and all those manufacturers who sell like crazy, and you can even move Apple's position a little with their iPhone, if it does not remain attentive to the movements of those from Mountain View, which, as I said, has been around for a few years. .

Google has been making different movements on the chessboard that the smartphone market now means and that began when Hugo Barra started working on a Xiaomi that has been one of the culprits so that big brands, such as Samsung and LG, are They will see to be able to fight against all those devices well balanced in price and quality. Starting from this mere movement from Chinese lands, we will try to unmask Google's big move which will end when you launch your own devices with the "G" logo printed on the case.

A Hugo Barra landing in China

If I refer to this movement it is because Xiaomi has been able to get Samsung to launch new series to compete against high quality phones at prices between 150-250 euros, and at the same time move down the line that many users move to buy phones that offer them a great Android experience, but at the same time they do not have to leave their € 600-700, as has been happening with the high-end of the Korean manufacturer and others.

Motorola also joined this movement on the part of Xiaomi with those first two generations of Moto X and others that allowed us to get closer to phones at a very good price with a pure Android layer and with updates that arrived very quickly. The Moto also began to show another of the best features that Android now has, a sheer cape that has a stylish design And that works very well in contrast to those heavy ones from Samsung and other manufacturers.

So we have on the one hand some brands changing the market with blows with smartphones balanced in quality and price, and on the other hand, from Motorola itself, showing what to do with a phone from the West demonstrating the great change from Android to a pure version that moves with fear.

The Nexus leading the way

The other very interesting move by Google is having launched the Nexus. These arrived on the Nexus 4, Nexus 7 and others at a very good price for high-quality devices in components. Terminals designed, initially, so that third-party developers could experiment with their apps and manufacturers also had a device on which to test the latest Android news.

Let's say the Nexus have been the testing ground to be devising what would be the Google phone that would be the final culmination of this great plan devised by Google in which everything is premeditated. Various manufacturers have passed through these Nexus who have been collaborating with Google itself, so this has also served as a great experience.

The Nexus characterized per:

• android open source
• Google keeps supplying the code
• They receive updates very fast
• They are reasonably priced (with a few exceptions)
• They are phones with the boot unlocked

The Final Play: Google's Phone

Now we are at the perfect time for Google part with the Nexus brand and launch your Google phones with which to take the entire market. I have already mentioned the Nexus features that come to alleviate several of the problems of today's users:

• You don't want a phone that costs a lot
• Updates that take time to arrive or never arrive
• Heavy layers that slow down the phone

The last touch for the perfect play to come out, is for those two phones to reach a price between the high-end Samsung type and that low-end media in which Xiaomi has imposed another order. If you can launch those phones at a reasonable price, you will have everything to complete that great play that you have been devising for years.

Now we can understand why in these past months, both Huawei like Samsung have been declaring that they were going to bet on their own operating systems for mobile devices. Know that what's coming is great and there is little they can do, since from Google's perspective it will be something like: you have used Android, you have obtained many benefits, now is my time ...