Many companies are looking for a way to deal with slow connections in certain regions of the world That at the end of the day, what they prevent is having an optimal user experience, quite different from the one that can be obtained from a user's smartphone in a city where fiber optics or 4G play to their advantage. India is one of the countries where new ways of trying to reach millions of users who do not have the ability to access a large connection are being tested, so we see attempts like They are Facebook Lite or hardware such as the new LG Ray that lends itself to offering high quality components for regions where 3G is the maximum Internet data speed.
Facebook is now testing a number of offline features for users who are under an unstable connection or low quality. While likes and shares have been available offline for a while now, the ability to write a comment offline will be the next thing we see on Mark Zuckerberg's social network so you don't have to worry if you're online. the moment you launch it. In addition, it is testing a feature for the news feed on Android devices, where it will launch the unread articles of the contacts to be able to see them immediately while the source is loading in the background.
Cached Articles
The entries that are in the cache will be displayed in a relevant way and replace the loading icon for new items to be displayed. The user will be able to see the stories that were lost, while the new content is loaded in the background.
This new behavior has a lot to do with the ability to interact with friends' entries. The app will allow comment on offline posts or offline, and the comment will be launched the moment a connection is detected. This is in addition to what has been said about the likes and posts shared offline, which in itself will improve the user experience from the Facebook Android app.
This functionality will be tested by Facebook and will be deployed to users as time goes by. It will not only be limited to emerging markets, but anyone can benefit of this characteristic when one is under a bad connection, which often happens when one is in the subway or at events where there are many people such as concerts.
Adapting to new markets
The millions of users who are starting to use smartphones is one of the objectives of features like these that put Facebook before the situation of optimizing the use of the connection to offer a good user experience. As many of these emerging countries still have a slow or do not have the indicated hardware To take advantage of all these apps, it is interesting that companies such as Facebook adapt. An adaptation that also comes in handy in these parts as we can see with these offline comments.
Asia is where Facebook is targeting with an increasingly powerful user base in these regions where it continues to grow very rapidly. Faceebook mentioned that it has 79 million active users in Indonesia and 47 million in the Philippines in the month of September. This represents 18 percent growth for Indonesia and 46 percent for the Philippines compared to the previous year. Simply spectacular.
New bets and improvements in the optimization of your social network in which it has been since October when it released the news about this cache of offline content so that a better experience is collected for users under a bad connection. It has also developed projects such as "Network Connection Class", an open source one, which helps the app to know the quality of the user's connection and thus adjust the news feed.
