Before its launch in Latin America, Disney's streaming video service Disney +, had 73 million subscribers, a figure that after reaching more countries, as expected, has increased by more than 20 million reaching 95 million subscribers.
When Disney presented its commitment to streaming video, it set the goal of reaching between 2024 and 60 million subscribers by 90, a figure that it has exceeded with just one year on the market. The new forecasts suggest that by 2024 it will have between 2030 and 260 million subscribers.
Netflix, today has more than 200 million subscribers, a subscription that is much more expensive than the one Disney offers us, although it has already begun to raise the quota. Much of Disney's growth is based on annual subscriptions offered With the launch of Disney +, promotions that many users took advantage of (as is my case).
While it is true that Disney + announced a few months ago its plans to create new content in series format based on Star Wars and Marvel, the rate of creation of these series is slow. In addition, the available catalog (not counting the filling), like Apple's is very limited and does not really invite you to continue paying for the subscription on a monthly basis.
As I have said on several occasions, the Disney + subscriber rate has been based largely on launch promotions. Now that it is available almost everywhere in the world and that the price has risen, it is a matter of time before users start to assess whether the content available is really worth it or if it is preferable to hire single months and do marathons of the new content that is released on this platform.