One of the content services most popular streaming media it's netflix. However, with the passage of time, very strong competitors appeared, and this has generated a reduction in the company's profits. For this reason, the developers modified the service and you can no longer share an account on Netflix for free, at least not in all countries.
because many users shared their accounts and this reduces subscriptionss, Netflix tries to remove this feature. In 2022 the measure was carried out with great controversy, but everything indicates that by 2023 the payment for associated users will be paid worldwide. We tell you everything that is known to date and how the procedure will be.
The Netflix numbers
With more than 223 million subscribers, Netflix is one of the most stable streaming platforms in the industry. However, recent studies indicate that around 100 million users do not pay for the service. This is due to the account sharing option that Netflix has been struggling with for a few years now.
You can no longer share an account on Netflix for free so easily, and in 2023 the company wants to apply the restriction worldwide. The new strategy to stop the account sharing function will come into force firmly this year, after a controversial 2022 where it could not be fully applied.
Sharing an account on Netflix is no longer possible globally
The efforts of the Netflix team to monetize account sharing in 2022 they were not as effective. According to an internal document addressed to investors, Netflix will strengthen the campaign in 2023 so that each user pays their account or an additional one in case of sharing it. The goal is that for every user who can watch Netflix, there is some kind of monetary income to the platform.
In 2022, the "add house" function was tested for a period of three months, but only in some Latin American countries. At the time, Netflix stopped the experience of charging the accounts that were shared, but they do not abandon the objective. On the contrary, they have used the "add home" experience to learn and design a simpler and faster modality for the user. The current goal is to find a simple way for each user to pay for using the platform.
test countries
Argentina, Honduras, Guatemala, El Salvador and the Dominican Republic These were the countries where the Netflix Home concept was tested. With this initiative, users could not use the service outside of the main house with a shared password. Netflix uses your account history, IP addresses, and device identifiers to detect your location and determine whether or not you are part of the Netflix Home. Otherwise, a new household had to be registered and the corresponding account made. In addition, a verification system has been implemented to modify the home when the main user is away. In this way, the aim is to continue offering the service anywhere, but reducing free viewers.
End to shared passwords
The purpose of this testing mechanism is that they cannot use shared passwords to use Netflix outside the main home. However, the possibility of paying and adding external users is offered. The learning obtained by implementing Hogar Netflix in 2022 helped the streaming and audiovisual content developer to start developing a simpler, more dynamic and effective alternative.
What left the Hogar Netflix experience?
According to a note in the American newspaper The Wall Street Journal, Hogar Netflix's learning has served to correct errors for 2023. The inconveniences detected are the main points to correct in order to get back on track with the initiative this year.
The main problem was the accurate subscriber location detection. This is the basic concept to be able to charge each user for their use of Netflix outside of the main house. Faced with this difficulty, Hogar Netflix was suspended after just over 3 months and everything seems to indicate that they will try again with improvements in 2023.
Netflix pioneer in addressing shared accounts
While other multimedia and streaming companies have spoken on the subject, Netflix is the first to try to apply measures in this regard. The possibility of monetizing users to the maximum is understandable, and although a large part of the community does not agree, the truth is that if the prices to add accounts are accessible, it is likely that the measure will succeed. However, it is important that it works correctly and that there is accurate detection of the location of each user. It remains to be seen if 2023 is finally the year of global application of this measure, and how the technology to implement it will be developed. If the detection issues can be fixed, 2023 is likely to be the year that Netflix pays for every account.
