Xiaomi is being investigated by the Chinese government for bad advertising practices

The country of the Great Wall of China, one of the last bastions of communism in the world, is part of a totally different culture from Western culture, a country that stands out for a government that controls everything that happens to the maximum. in its territory, and that is why Xiaomi is being investigated by the Chinese government for bad advertising practices.

Specifically, in China there is a advertising competition law whose main section prohibits the use of adjectives in which an attempt is made to convince the user to whom the advertising is intended that the company or product in question is from "the best on the market".

It seems unbelievable that in these times, especially for our Western minds, a company can be prosecuted for a law that in my right mind seems somewhat absurd, although we must put it in the context of the type of country we are talking about, a country with a communist government in which there are still laws of this style or court that although they seem totally ridiculous to us, They exist and they are the same for all brands.

The point is that this open investigation against Xiaomi, is based on the use of words like "The best camera",»The Best Screen», "THE BEST DESIGN"Etc., etc.

Although those phrases or words here in the western world are one of the most used words to try to sell our products or services, throughout the Chinese territory are prohibited words as they encourage the intended user of the advertising to actually believe that these products are The best on the market to the detriment of other brands in the sector.

Can you imagine what would happen if such restrictive laws were applied here? Companies like Samsung o Apple Lossless Audio CODEC (ALAC), which they face each other in each ad, proclaiming themselves the best and humiliating their greatest opponent, that is, themselves and their particular cold war that has been open for years. Without a doubt, they would be in the eye of the hurricane and permanently condemned to pay millions and millions of Euros in fines for the violation of said Chinese advertising competition law.

Anyway, in the end it seems that all this investigation to which Xiaomi is being subjected could end with removal of all advertisements in which the law is broken as well as the sentence to pay a good sum of money as fines to the government of the country of the great wall of China. As always happens in these cases, which does not vary much with the Western world and as the saying goes: "Nothing money can't buy."