Sony will never sell its smartphone division according to its CEO

For months now we have had on the table some rumors related to the possible departure of Sony of the mobile phone market. A news that could not be understood because lately it seemed that the Japanese manufacturer had returned to its jurisdiction with devices that have had great popularity among the Android community. That Xperia Z3 and Z3 Compact with a great battery has made many think that a phone that lasts more than a day is better than one with a large screen with Quad HD resolution.

Hiroki Totoki, CEO and President of Sony Mobile, made a rather surprising claim in which he maintains that Sony will never sell or go out of business of mobile telephony. So in this way those rumors where it was suggested that the company was looking to sell its smartphone division are totally eliminated. Some rumors that Kauzo Hirai, CEO of Sony, aired with a Reuters report where he claimed that it could be a possibility to exit this market.

In contradiction

Two statements that are put one before the other, although we must have the recent one mentioned by Totoki where he also comments on the speculation of Sony's departure, which was due in part to the losses obtained in 2014. So you can know, these losses were based on the 2012 invested in Ericsson, and not a problem with the current smartphone and tablet launch policy.

So now we go back to the great importance that Sony is giving to the smartphone market. Totoki says that smartphones are now an essential part of modern life, and that is why they are looking for a way to continue to maintain that position achieved in the market in recent years, even with severe competition from new ones. members in this race that seems to have no end.

Focused on camera, screen and audio quality

Es funny how Totoki doesn't comment at all on the importance of battery life when you start to comment on some of the more important areas where they will make further progress. It just refers to how users focus on the camera, the screen and the audio quality, precisely the areas where Sony looks for ways to improve with new technologies.

One of the references to these new technologies goes closely related to the image sensor business that serves so much to Sony at the moment and puts it as an example of "craftsmanship in technology.

In closing, Totoki mentions how Sony Mobile is undergoing a complete restructuring that it will be complete by 2015, and that he expects this to result in increased profits by the end of 2016.

As long as they keep showing its worth with terminals like the Xperia Z3 and Z3 Compact, focused on battery and a good set of functionalities, surely they will continue bringing together more users around their smartphones and tablets.