In these two years of Notch, Samsung has seen itself in the non-starter by going completely through that form of "innovation" that Apple and all those Android brands that have followed have had. It has been curious to witness how the Korean company has remained true to itself, so that a few hours ago I made a fool of all the competition with their notches.
It has left it in a ridiculous way simply for two facts: presenting a folding mobile and the "Infinity" design of the Galaxy S10 screen that totally revolutionizes telephony. With these two big bets shows what it is to innovate and take risks to bring other experiences totally different from the ones we know today.
Revolution in mobile design
And the truth that one can get to be a little fed up with that lack of creativity and interest of many companies to try or risk bringing other experiences to market. Apple brings the "notch", like that idea that is taken from where it is not known, and everyone else follows it and then talks about if they innovate, what if the new AI and what if the other ... Sorry, but so The only thing that is done is to bore the market and saturate it with more of the same.
A few hours ago Samsung presented one of its biggest bets to totally distance itself from the competition. Has done it with a folding mobile that will allow us to pass of the size from a phone to a tablet as it suits us. And it does so not only in the format like Rouyu's foldable proposal, but by announcing the arrival of One UI, its new personalized layer that will allow us to open up to 3 apps in that tablet format of its new folding mobile.
It has not only managed to bring another format in the design with that folding screen, but at the same time it brings One UI, a perfectly adapted interface that gives more meaning to that ability to switch between a smaller screen or a larger one.
Samsung has been very good at notch
And it is the reality, Samsung has been afraid that everyone would follow Apple with that notch, since now the market is crammed with a series of high-end phones from which no one is saved. Neither Huawei, nor Xiaomi or nor LG among many others. They've all gone to the burning of the notch to leave a boring and bland market, in which he has already put the straw that broke the camel's back Google with its Pixel 3 XL.
In a matter of months we have gone from a boring market, in which no leading company knows how to innovate, to Samsung breaking everything with a folding phone and what will be the Galaxy S10 with a "New Infinity" screen where the entire front frame is a screen; We have already talked on a few occasions about how the Korean brand has hidden the camera and the fingerprint sensor on the screen.
It's a phone... It's a tablet... It's a phone that unfolds into a tablet! #SDC18 pic.twitter.com/FgwpJPjqTn
- SAMSUNG DEVELOPERS (@samsung_dev) November 7, 2018
In other words, Samsung has been able to let's go from the boredom of the notch to the future, already held in our hands with that «New Infinity» screen and that folding mobile. And it is that on top of that it has left the competition with a very hot potato in their hands, and that, how do they not know how to change course for next year, they are going to see them very crude.Who can be so brave and brave to present a high-end mobile with notch having Samsung with an all screen?
Even Samsung's proposal for the mid-range is a very different notch from what we have seen. He is able to indulge in a twist with Those screens Infinity-V, Infinity-U and Infinity-O.
Samsung has just revolutionized the mobile market. And what to say, about that many will have to buy their technologies ... But that is another topic that we will have fun with next year when the rest start with their bets.