Damn advertising, but at the same time it is one of the ways by which we manage to have some services, although we should not ignore that provide our personal information y the way we interact With our smartphone or an app like Instagram, it is of great value for all those brands like Facebook.
In a move that hardly takes us by surprise, Instagram will begin to place full screen advertising in the Stories or Histories. The announcement comes when it is known that 150 million users are those who use this functionality in its five months of life; there is nothing.
This feature is currently available as part of a trial with large clients such as Netflix, Nike and AirBnb, but it is expected that more companies may soon be included to advertise their services or products.
Advertising has a duration of 5 seconds in the image and up to 15 seconds in the videos, although you can be calm, with a gesture you can remove it if you wish. This advertising will appear when you have seen several stories or stories in sequence to be placed between two of them.
As related news, Instagram will offer users with a business profile the ability for a new set of analytics on Stories, including reach, impressions, replicas and outputs for each of the stories. Companies will be able to configure the target and measure capabilities so that they can reach larger audiences.
And it is that Instagram seems to have found in the Stories a vein for media and business advertising, as they are capable of directing a degree of attention not available in most other formats. They are full screen and 70 percent of the stories are viewed with sound active.
Now it only remains to see if Instagram is capable of keep the number of ads inserted so that it is not more of a tidal wave.
