For a few weeks, Google Play Music has become part of the applications that have been buried by Google, a service that has been officially christened YouTube Music, the name that should have been used from the beginning for everyone to know that Google also has a streaming music service similar to Spotify.
As a result of poor decisions in the past, Google's streaming music service remains one of the least used worldwide despite being the mobile ecosystem that widely dominates the market. The latest official figures that we know of YouTube Music show us how Google's streaming music service has only 30 million subscribers.
Let's do some history. As of March 31, 2019, YouTube Music had 15 million subscribers. As of December 31, 2019, that figure had increased to 20 million, an increase that Spotify achieves it in just one quarter.
The latest news related to the number of YouTube Music users comes from the company's CEO, Sundai Pichai, who stated in the last results conference that YouTube Music had as of September 30, 30 million subscribers. It seems that the closure caused by the coronavirus has triggered the hiring of Google's music streaming service.
Although it is true that the YouTube Music application we can use it for free through any smartphone, in order to enjoy the music in the background and download the songs that we like the most, we must hire the service, a service that costs 9,99 euros per month and for 2 euros more, we can access all YouTube videos without ads.
Spotify announced a few days ago that it is considering increase the price of subscriptions after reaching 144 million subscribers. If we talk about Apple Music, the last official subscriber figure was 60 million, a figure that was announced almost a year and a half ago (July 2019).