Xiaomi's global expansion plan has been clear for quite some time now. The actions of the firm, with the opening of Mi Store stores in countries where it was not present and in others where it was, are part of the coverage that the company intends to provide to its users around the world, for their convenience and personal benefit.
Latin America is one of the regions where Xiaomi is least found. Colombia, Peru and Chile are three of the countries in that region that already have a Mi Store, but, this time, we will focus on the last one, which has been successful and well received by consumers since its recent opening, which took place at the end of April.
The Mi Store in Santiago, Chile, was inaugurated on April 27 as part of the aforementioned Xiaomi project, which is based on its expansion and presence in different markets.
Xiaomi Mi Store in Chile
One month after that date, Xiaomi now has about 130 products available in the storeincluding cell phones, security cameras, computers, robot vacuums, bicycles, electric scooters, and accessories.
The place houses about 250 square meters, so it is not small at all. On his first day, on the opening day, the store managed to welcome some 1,500 customers, a not inconsiderable figure.
The company's expansion in Chile has been nothing but impressive. The Latin American market is crucial and attractive for the brand, especially Chile, "a country that tends to adopt new technologies very quickly," according to a statement from the Chinese house.
“Our users don't just buy products; they become part of a global community. Common interests unite us, and we are concerned about taking care of that relationship, as if it were with close friends, "said Felipe Villalobos, manager of social media at Xiaomi Chile.
Finally, as a result, It is likely that we will soon see more Xiaomi Mi Store stores in other Latin American countries. We are looking forward to it.
