Xiaomi decided to open a store in London on November 18, but seeing the poor sales performance, he had to close it after almost a year and a half. The Chinese firm has another strategy plan and plans to strengthen official channels with its next devices.
Apart from the closing of the store, Xiaomi also closes the official UK account, something normal to have different alternatives. The brand's phones will continue to be sold at partners such as Amazon, the alternative offered by Beijing's after an "unexpected" shutdown.
The store was right in Westfield, inside a shopping center and the thing is that the operation in recent months was not as bad as expected. The Mi Store have been growing in places among which Spain can be found, in which there are already more than 40.
Xiaomi statement:
“This adjustment to our local retail strategy is a reaction to our fast growing business in Western Europe. Since our official arrival in the UK over a year ago, we have been delighted to build relationships with our users, Mi Fans and partners and thank you all for your support. UK users and Mi Fans can continue to purchase Xiaomi products through our official website mi.com/uk and other official channels to be announced alongside our product launches in the future.
The Mi 10 are available this month
From the month of March we will have the new Mi 10 and Mi 10 ProIt will be in the middle at prices ranging from 530 to 790 euros. The Pro model with 12 GB of RAM and 256 GB of storage will not reach 800 euros and it is an important option considering the hardware that the phone has mounted since its production.
