Until the Xiaomi, Meizu and in a last case, although different, that of Huawei, Samsung he was too calm andn that high-end Android that allowed it to dominate the mobile device market. Nobody thought of coughing the Korean manufacturer, since none came close to the ability to launch smartphones of all colors and ranges.
Perhaps due to bad decisions or because he thought that no one was going to be able to take away that absolute domination, he let himself be carried away by boredom and launched a Galaxy S4 and S5 that did not know how to meet the needs of users who happened to spend more than the 600 euros for a device. Xiaomi jumped to the fore, dozens followed and in subsequent years Samsung found itself between a rock and a hard place. Now, in these last few months, we are seeing a resurgence of the high-end with various phones that indicate a trend.
Not everything is Samsung
Settling down and trusting that everything is going very well for you is usually a double-edged sword, especially since you are not putting all the meat on the grill and you are allowing others to have a moment to think of other strategies to attack you in your points. weak. I put Samsung as an example because it is partly the culprit that Xiaomi, Meizu and many others got between its long legs, and like the X-wings in Star Wars, with those long cords transformed into low and mid-range phones , they got the mammoth AT-ATs (Armored All Terrain Transport) they will fall being succumbed by the maneuverability of the terminals coming from China.
The low and medium range stormed the mobile phone market and even Apple had to make an excuse to launch this year a smaller phone at a slightly lower price. Samsung has launched several series with which to counteract the effect of all those phones between 100 and 200 euros, but where it seems that there may be a change of course, is in the resurgence of the high-end with authentic luxury products.
The high-end range returns to its privileges
We have met the Huawei Mate 9 Pro today, a 5,9 ″ phone, 256GB of internal memory, 4GB of RAM, screen with curved sides a la S7 edge and a camera with 4X optical zoom. Also a few weeks ago we met the great Google Pixel, which is pouncing to catch up with Apple with its high prices. And we can not forget what it would have been if the Galaxy Note 7 had been a nice dream instead of that real nightmare.
See you in front of a series of smartphones that seek touch the limits of the skies That is right now that high range in which they go to 700-1000 euros. And that I have forgotten to mention Apple and its iPhone 7, which fly over that high-end Android that seeks its own space to differentiate itself from those low-end phones, more human and simpler without dual cameras, edge screens or optical zoom 4x.
The big G is also to blame, not only for offering an Android 7.1 that has a spectacular performance as shown in the review videos of the Pixel, but for forcing Samsung and Huawei to put everything of themselves to get a smartphone that touches the limits and barriers that seemed insurmountable, at least now in prices.
When the more we thought we were moving away from the high end, and that we no longer needed those high-priced smartphones, we will be witnessing how the largest manufacturers prepare their winning bets with premium phones of I don't know how many megabytes, dual configurations and curved sides to the edge.