Snapchat is one of those apps that they look for a way to monetize the great result that it is giving all over the world with millions of users. The reality is that it is not so easy to reap the benefits that one of your apps or services can achieve without disrupting the business model or the user experience, since any wrong move can mean the disappearance of millions of users that access the application daily.
Over 100 million active users newspapers, this social network of photos, which pass away at a certain time, launched in September the service within the application called Lenses, a complement that allows us to create special customizations of the snaps that we are taking. Now, its creators have made a store available to everyone to buy these filters, precisely the Lens Store.
For $ 0,99
The Lens Store is a place where you can buy those add-ons for the photos of something particular that you share through this very special application. These can be purchased for $ 0,99 for the user who wants to access the more than 30 that will be posted on a daily basis. This does not mean that you cannot access the free ones, since they will continue to be there, but if you want to be something special and share with your friends or contacts any of those lenses that are different for something in a certain way, take care of your portfolio because you can start to buy almost all of them.
Snapchat lenses are being very popular with millions of users that this application has more than 10 million snaps used daily. These snaps can be used by brands to advertise their products, something Spanchat is already working on with certain partners, such as EON Productions (makers of the Specter movie).
According to Re / Code, Snapchat, whose value reaches the 16.000 million, is focusing on obtaining a profit of about 50 million dollars during this year 2015.
Looking for ways to monetize an app
Surely Snapchat could be studied by how an app can find formulas to monetize itself. Whoever came up with that snaps idea has surely been awarded as Employee of the Year at this company, due to the fact that they is paving a way where the dollars are going to enter daily and thus be able to continue conquering the hearts of the millions of users they have around the world with new features.
Since Facebook offered $ 3.000 billion For its purchase, the company has tried to find a way to increase profits to bring them to the same level of use that is given to its application around the world. One of its changes in this sense is to charge a minimum amount of money to be able to opt to repeat multiple snaps after ten seconds, so now it is looking for a way to expand to other areas.
This ability to buy lenses is being deployed in United States, Canada, United Kingdom, Australia, Brazil and Saudi Arabia, as well as in many other European countries according to Snapchat itself.
With this movement he achieves score a good goal in your favor to be able to compete with other technology companies such as Facebook that have known how to find a way to monetize their services and social networks. Something, which at first may be easy due to the amount of traffic that a service can accumulate, but which in the end is more difficult, as I said at the beginning. The chills that it must be to feel that those millions of users who pass through your app begin to disappear due to the inclusion of a functionality to get revenue from it must be of great importance.
An app that keep setting trend and that we will surely see soon with more news that will ensure that we continue to use it daily as millions do around the world.
