The company founded by Mark Zuckerberg does not stop releasing updates to further enhance the functionality of its flagship WhatsApp application. And the next functionality of the popular instant messaging service will not surprise you.
And, let's be clear, Facebook has long been paving the way to expand WhatsApp in one direction: sales. Already, the launch of WhatsApp Business was the first step, and now they have announced that purchases will be coming to the platform very soon.
Buying from WhatsApp will be very comfortable
Last July the company took another step by announcing that companies could create their own product catalog. And, as you can see in the promotional video that heads these lines, the idea is that the entire sales process is carried out completely through WhatsApp, including payment and shipping of the product.
As reported by Facebook, its future plan will be to implement this new tool to be able to make purchases through WhatsApp. And the idea seems quite interesting to us. More than anything because it is becoming easier to find a small or medium-sized company with the Business version, and the possibility of making payments directly is very convenient.
In this way, the only thing that will be necessary is to see the catalog of available products (which will also be included in the WhatsApp Business profile), select what interests us and pay via WhatsApp PaY. It couldn't be easier! In addition, through the chat itself we can see at all times the status of the order and payment, ideal to confirm that the cake you have ordered will arrive at the indicated time.
Of course, at the moment we do not know the fine print of this new tool, although Facebook has already made it clear that it will get a slice: «We will charge our business customers for some of the services we offer. "
