During the second quarter of this year, the pandemic caused by the coronavirus has caused a general decline in smartphone salesHowever, the opposite has happened in the tablet market, largely due to the possibilities to study remotely.
According to the latest data published by the IDC query, the sales of the different tablet models that Samsung currently offers on the market increased by 70% during the second quarter of 2020 not only in Europe but also in Africa and the Middle East (EMEA) reaching 3,37 million units shipped.
Thanks to this increase in tablet shipments, Samsung's share stands at 28,3%, 7,6% more than in the same period last year. If we talk about the iPad, we see how Apple's market share has fallen by 4 points in this last quarter in the EMEA regions, going from 25% that it had last year in the same period to 21,5% in the last quarter, sending 2.56 million iPad and ranking second.
In third position we find Huawei, the Asian manufacturer that reached a market share of 15%, followed by Lenovo with 12,1% and Amazon with 3,8%. Tablet sales in Europe, the Middle East and Africa have. grew 23,8% compared to the previous year, with 11,9 million units shipped during the second quarter of 2020.
This It is the largest increase in this sector since 2013 in the region. IDC affirms that according to its data, the year-on-year growth of this market for the third quarter of this year will be 10,9% while in the fourth quarter it will be 3,7%.
According to IDC, the increase in demand for tablets is due to the lack of laptops on the market and tablets were not expected to be the first option for distance education and work, but it has been shown that it is the ideal method for both children and young people due to its versatility, since it not only allows to study, but also to enjoy of streaming video platforms in addition to games.