Nowadays it is common to see that large companies bet on launching subsidiaries in different and select regions. Such is the case of Huawei with Honor (the latter is already present in almost the entire world) and Oppo with Realme, among others; Xiaomi with Redmi is another example. This has turned out to be a quite feasible strategy that tends to pay off for major manufacturers and also diversify their stocks.
Honor, on the one hand, has good popularity in the market and usually registers good profits, while Realme, on the other hand, despite being limited to fewer countries (it is currently expanding to Europe and has already done so in China ), the same can be said, and even more so when it comes to India, its main headquarters. Over there This smartphone firm ranks as the fourth most important, for the third time in a row.
Counterpoint Research ranked the new player ahead of its parent company, Oppo, in terms of market share. Actually, Realme has a 9% market share, a significant increase in its market share of 1% in the same period last year. It ranks fourth after Xiaomi, Samsung and Vivo.
The research firm also revealed that Realme shipped 1 million units of the Realme C2. It is also the fastest brand in India to reach 8 million smartphone shipments in its first year.
Furthermore, Realme also claims that it has set a new industry record with its new phone, the Realme 3i, which sold 150,000 units in just 30 minutes, a fact that is worth highlighting, as it reflects the size of the interest of the Indian public towards the brand.
The Realme 3i was announced along with the Realme X on July 15. It changes the Helio P70 processor of the Realme 3 for a Helio P60 chipset, but maintains the rest of the specifications. It's also cheaper and comes in new colors.