In our blog it is not the first time that we talk about the new promotion strategies used by manufacturers of mobile terminals. In this case, we want to talk to you about them again with the latest OnePlus proposal. It is a limited offer for your OnePlus 2 that comes to place as a competitive advantage the idea of invitations, one of the most criticized regarding the company's mobile sales policy. In fact, they show us that you can turn something that was initially negative into something positive with a little imagination. Do you want to know what the promotion is about?
In this case we find a OnePlus 2 It is sold through an auction for the invitation. As you already know, the invitations to buy the terminal are a purchase in itself. That is, once you pay for it, you have access to the phone you have chosen with the configuration you have selected. In this case, the difference with all the other calls that OnePlus made in the past is precisely that which has to do with the purpose of the funds that are collected. All of them will be used for charitable purposes. Therefore, the value of the cards is more than likely to skyrocket as is already happening.
In this case, the alliance is a three-way alliance between OnePlus, Ebay and UNICEF. On the one hand, Ebay offers itself with its already classic auction sales system to be able to use the platform to give potential customers access to the OnePlus 2 purchase invitations. On the other hand, UNICEF will be the one who receives all the funds that are collected. with this charity campaign that is limited to a total of 100 terminals that are currently being sold on the network. OnePlus, for its part, is the organizer of everything, and also the one that gains notoriety, as well as improves its image of corporate responsibility.
OnePlus 2 up for auction on Ebay for charity
Probably with the naked eye it is difficult to understand where the profitability for OnePlus with the sale of its OnePlus 2 in this promotion. At the end of the day, the company, if it fulfills its promise, does not keep a single euro. Now, what a campaign that is having an impact on all the media costs is the cost price of 100 mobile terminals produced by themselves. Much less money than an international commercial advertising campaign would cost. In return, still without profit, but with less investment than would be usual, they are obtaining not only mentions in traditional and online media, but at the same time, clients and non-clients have a better image of the company. Who does not like a company that seeks to benefit those who have less?
For our readers most committed to good causes, I inform you that the campaign that is currently running OnePlus For the sale of its terminal, it focuses on development projects that allow bringing drinking water to children who do not have it in villages in Africa. For very little money, great changes can be achieved in this continent, and the promotion of mobile phones in this case will help its greater impact and to raise funds.