The GSMA has given the details of the celebration of one of the most important events in terms of the telephony sector, the Mobile World Congress. The event will take place in Barcelona this 2021 in summer, leaving the month of February aside and it is confirmed: There will be media assistance.
The Mobile World Congress 2021 in Barcelona will be held from June 28 to July 1, the attendance will not reach the 110.000 of previous years, but it will be face-to-face. It will be one of the first large-scale events to be attended by the public and the media, a big step after the cancellation of the Mobile World Congress 2020.
Measurements for attendees
The Mobile World Congress in Shanghai will be one of the first events to be attended by the public and the mediaAll eyes will be on there before the Barcelona event starts. Attendees this year will be 30 to 40%, approximately 20.000 of the 60.000 in 2019 will be reached.
Attendees of the Mobile World Congress 2021 in Barcelona must take a negative test for COVID-19, important to attend the fair that will last for three days. John Hoffman, CEO of the GSMA, expects that the vaccination rate will grow and can be achieved in a large percentage during the coming months.
The tests will be carried out at the Fira de Barcelona in the designated areas, the quick test will be done to know the results in just 15 minutes. This will have a fairly large influx, Therefore, a zone will be enabled to carry out the thousands of tests.
An event with half the capacity
Of those 110.000 attendees, the capacity is expected to be halved, about 50.000-55.000 attendees could be the number of an important fair for the city of Barcelona. The Mobile World Congress 2021 is one of the most anticipated, especially for getting to know the next devices of the mobile technology giants.
Reaching half of the attendees from previous years will be a record of attendance for the current times, Hoffman himself said about it: «Barcelona will be a little different. The requirements against Covid will reduce our capacity. We are not going to have 110.000 people.
An event with the big brands is expected
At the moment none of the big ones have spoken about their attendance at the Mobile World Congress 2021 in Barcelona, there are still about four months to decide whether or not they will be there. Many of them canceled assistance last year after learning the extent of COVID-19.
It is an important step to be able to announce its new devices and the technology that will be present in a year in which an improvement is expected against the pandemic due to global vaccination. Brands such as Xiaomi, Samsung, Sony, Huawei and many others have enough time to show their next phones, smartwatches and many more products that will arrive throughout 2021 at the MWC fair.