Waze is a GPS navigator with a social network component that is causing a sensation in our country. The curious application of Israeli origin has been going strong in European territory after the success achieved in the United States.
Within the framework of the Mobile World Congress we had the opportunity to interview Carlos Gómez, Director of Waze Europe who reveals all the secrets of a company that, after its purchase by Google, continues to maintain that freshness that characterizes it so much
Carlos Gómez, Director of Waze Europe explains the secrets of this interesting service
As you may have seen in the interview, Waze is a real-time navigation mobile application with more than 50 million active users that report in real time everything that is happening on the roads.
In this way Waze allows, through its traffic alerts, make life much easier for drivers to avoid caravans or accidents. One of the most important points is that, despite the purchase of Waze, the company continues to operate independently.
Waze is growing dramatically across Europe. Particularly In Spain, big cities like Barcelona or Madrid stand out, although the number of users is growing every day thanks to word of mouth.
And is that once you try the experience of using Waze services, its fun navigation service with social network component is hooked. Being able to interact with thousands of drivers in real time is a really interesting and very effective idea.
Also Carlos Gómez talks about the future of driving. According to his vision, the arrival of autonomous cars, which will land in the markets over the next 5 or 10 years, will be a very positive revolution for drivers. And the possibility of not having to keep an eye on the roads and being able to take advantage of that time behind the wheel to do other tasks seems like a very promising idea.