What we needed. Instagram is in full development of an app exclusively for purchases: IG Shopping. To the surprise of many, Instagram is determined to enter the world of ecommerce, which seems to have a great future by offering many advantages to millions of buyers around the world.
The app, called IG Shopping, will allow users explore a number of product families from the stores of those who continue to buy them directly from the app. The curious thing about the case, and that gives greater value to the news, and more so when it comes from The Verge, is that the social network has declined any comment related to the news.
The future of Instagram, it seems, that will go to ecommerce, especially when they have verified that it is very well positioned as a social network to expand into the world of sales and purchases.
It should be mentioned that there are currently 25 million businesses that already have Instagram accounts, and there are 2 million who are mere advertisers. There is more interesting data in this regard: 4 out of 5 Instagram users follow at least one company on their favorite social network.
The decision is made for several reasons, but there are two that carry a great weight: create a dedicated space for increased activity and Instagram and expand profit opportunities for the company.
Some of the advantages for companies range from being able to buy from Instagram Stories as well as labeling products in order to direct them to your store on Instagram. There is a whole world in ecommerce that Instagram wants to use to continue being in the trigger.
Right after IGTV, we already have IG Shopping on the horizon as the best way to buy all those products that you show your customers from your Instagram account.
