Huawei removes the example photo of the P9 photograph, actually taken with a $ 4.500 camera

Marketing sometimes plays tricks on trying demonstrate the quality of an item hardware of a phone, in this case it has gotten a bit out of hand for Huawei. In this highly competitive market in which certain details can distance one from the competition, going out of line can have bad consequences or cause the opposite of the first intention: bad publicity.

Nor are we going to make an accusation or a criticism, but only present the facts and let each one think what they want. And is that a few days ago, Huawei published what looked like a photo taken with the P9 to demonstrate the great quality of photography that this great phone offers. So far so good, what happens is that the person who shared the photo from Google+ was unaware that this social network acts like Flickr, maintaining the EXIF ​​metadata of the camera in any entry that is released.

The photo really was amazing with a spectacular quality grade that could motivate anyone to be thinking of replacing their phone in order to have the advantage of taking such photos with the camera of their Huawei P9. Although if one focuses on the details, being a photograph that is taken at a time of day when the light begins to be scarce, it could be suspicious of, at least, looking at that metadata to see if it had really been taken with the flagship of the Chinese manufacturer.

Too good to be true until one look at the EXIF ​​data of photography:

Camera: Canon EOS 5D Mark III

Lens: EF70-200mm f / 2.8L IS II USM

Focal length: 135mm

Exposure 1/800

F Number. f / 4

ISO: 500

Camera: Canon

Flash: not used

Exposure Bias: -1EV

A Canon 5D Mk.III costs $ 2.600 on Amazon and the EF70-200 f / 2.8L IS II USM lens goes up to $ 1.900. Altogether we are talking about a $ 4.500 camera. The text that accompanied the entry on Google+ at no time explicitly referred to the image being captured with the P9, although in a play on words it could drop that you could believe that the Huawei P9 really takes photos of such quality. The text is this:

We have come to take a beautiful sunrise with Deliciously Ella. The dual Leica cameras on the # HuaweiP9 make taking photos in low light a breeze. Reinvent photography from a smartphone and share your sunrise images with us. #OO

At no point did Huawei say that the P9 took the photo directly. What they did want to associate is the performance of the P9's Leica dual camera, and this is where pure marketing enters to confuse the user and make him create the virtues and benefits of an element of a product that they want to sell. Yesterday afternoon Huawei declared:

It has been highlighted that an image published on one of our social media channels it wasn't really fired with a Huawei P9. The image, which was professionally taken while filming an advertisement for the Huawei P9, was shared to inspire our community. We recognize that we should have made things clear in relation to this image. It was not our intention to confuse. We apologize and we have removed the image.

Surely Huawei you don't need any of this To sell their smartphones, they may want to get closer to Apple and Samsung in sales, but their strength has been such for years that with a good steady boost over the years they will get more and more people who want their phones. What is not acceptable is that way of confusing, so let's hope they learn and don't take more photos with $ 4.500 cameras.