The Taiwanese manufacturer that designed the HTC Magic or HTC Desire It has been involved in these last two years in a chain of nonsense to which we have been present without being able to do anything about it. The bomb exploded with the HTC One M9 that bet heavily on Qualcomm's Snapdragon 810 chip, and which became one of the most negative launches in the history of Android, since this terminal was overheating too much due to the temperature problems that occurred in the first revision of that CPU. This has not been the only thing that has led HTC to go unchecked and unbridled to collapse, but rather that the "brain drain" that have not been able to withstand poorly made decisions, has made the future of this company.
And is that HTC I should forget that 2015 forever which has just ended and which has been the icing on the cake with disastrous figures. In the annual report he just released for 2015, he revealed a drop in sales of more than 35 percent. The company's profits in the past year have remained at $ 3.650 billion, which has dropped to that figure from what it was to $ 5.640 billion in 2014. As there is no remedy for it, it will be doomed to a destination. that we hope it is not like that and that it really is not at all flattering.
None served
The terminals that HTC has been launching this year have not been worth anything for the manufacturer to take flight in any of the ways. We have already talked about the One M9 that was found to be defeated before the rest of the terminals launched by the other manufacturers. The One A9 was not that lifesaver or that hero that managed to bring this Taiwanese manufacturer back to the path of success, and from the HTC One X9 we still have to know if it will really help them. We have another in the mid-range that has been announced but has yet to come out of the oven.
If we look at the figures closely we continue to observe how HTC continues to be under a fierce storm with figures for the month of December of 195.7 million dollars in sales, which has been 57,08 percent lower than that month in 2014 in the They made $ 455.9 million. AND that 35% percentage is a nightmare to which they will have to face for the following days and weeks. A necessary and obvious change of course in the eyes of all in which they have to get rid of ballast to try to lighten the weight and thus seek other formulas to find those open and blue skies again.
HTC Vive, HTC One M10 and more
One of the hopes could be virtual reality with the HTC Vive developed with one of the experts in video games such as Steam. If that were the case, they managed to have a small success, the way out would be to use certain profits to bring a better One M10 to the market, but the defeat of the previous two who were left in a defeat in sales, presupposes that they should look for other recipes to try. get afloat.
Then there is the problem of the so competitive market in Android, which has led to the "big" launch new series at a low price to try stop all those smartphones that arrive from China. Possibly it could be an idea to get away from the Sense layer, look for balanced components and launch a cheap phone to join all these initiatives. What is very clear that they have to do something, and if they continue along the same continuity line without getting off the bandwagon of believing themselves a great company, the end will be the one that we all know and that none of them want them to reach, especially for having been a of the participants that Android is what it is today.