It is increasingly common to find QR codes of any kind, be it an invoice, on a poster, in the instructions of a product ... This method is ideal for show additional information to the one shown on the poster, invoice, business card, sticker ...
Although it seems that QR codes they are some new, They have been with us longer than the internet. The first QR code was created in 1994 by a subsidiary of the Toyota automaker. Since now, this technology has been advancing and currently they offer us a wide range of possibilities.
What is a QR code
As I mentioned above, QR codes were born in 1994, they were born as a evolution to barcodes. These codes allow quick access (Quick Rsponse) and simple to specific information of a product, not only its name, but its complete file, so to speak in a way that is understood.
Types of QR codes
Currently, we can find two types of QR codes:
- Static QR
- Dynamic QR
Static QR codes they are created for a single function and cannot be modified in any way.
Dynamic QR codes It can be edited, either to change its functionality or to change the content it displays. There is no limit when it comes to editing these codes, so they are ideal to create advertising campaigns and all kinds of businesses.
In addition, one of the advantages offered by these codes is that allows to collect usage statistics, which allows to know the scope of advertising campaigns.
What is QRty
QRty is a website that allows us to easily and quickly create both static and dynamic codes.
As I explained above, dynamic codes are ideal for driving business, creating different marketing campaigns knowing the impact they have since they allow us to access the usage statistics collected by this type of code.
The codes that we can create through QRty are editable and are available in a wide variety of models. For example, in a restaurant, it allows customers to access every week, using the same QR code, to a different menu, to the specialty of the week ...
If design is not your thing, the guys at QRty put at our disposal a large number of designs to implement QR codes in advertising campaigns or in any type of business, designs that we can personalize with the data of our company including the logo.
In addition, they also allow us export all trace data that allow you to obtain dynamic QR codes, in CSV or XLSX format to later analyze the interactions that these codes have had in our establishment.
Uses of QR codes
With COVID-19, many are the companies that have minimized contact with their products with the public, not only in restaurants, where the menu is no longer physical, but also in shops, to prevent users from being continuously in contact with the products.
Restaurants
Thanks to QR codes, restaurants and bars offer access to the different letters you have, be it food, drinks, desserts, specialties.
These letters can be updated at any time, adding or removing products while keeping the same QR code, so that we have printed and distributed the codes, we will not have to change them again in the future, even if the menu changes.
Shops
In shops, different types of dynamic QR codes can be distributed, with the product features that are sold, in order to prevent users from continually fiddling with the products
In addition, we can also create dynamic generic QR codes, with which customers can access all offers, discounts, promotions ...
As dynamic codes are traceable, we can quickly get an idea of which are the most interesting products to our customers and plan special offers or discounts.
Exhibitions and museums
Dynamic QR codes are also very useful in exhibition centers or museums where every so often they are renovating the works that are exhibited.
At each location, we can add a dynamic QR code to show work information that moment is shown, modifying the content referred to in the previous exhibition.
This allows art rooms, exhibitions, museums and others, to know which works have had a greater impact among visitors thanks to the tracking system that these codes incorporate, allowing owners to focus their future exhibitions on certain works or artists.
Other uses
The limit is in our imagination. We can create a QR code to link to the web page where all the details of an event are shown, a video, with the information of the restaurant's chef, with the types of meat and fish that are available, in a business card to offer more information about a company, to help customers connect to the Wi-Fi network of an establishment, to download applications ...
How much does QRty cost
As we have seen throughout the article, the flexibility that QRty offers us with dynamic codes, allows companies, collect data of interest to your customers practically automatically.
With this information, se can carry out specific campaigns, promotional discounts, looking for similar items to sell ... Information, in the era in which we live, is power as long as we know how to analyze it correctly.
QRty offers us an annual plan with which we can:
- Create unlimited dynamic QRs.
- A wide variety of QR types
- Edit and manage the generated QR codes.
- No limit on the number of QR code scans.
- Complete analysis of QR codes
- A wide range of formats to download to implement in different ways.
The QRty annual plan It has a price of 200 euros, money that if we do things well, we can recover quickly and become an investment in the future.
Before paying for the annual plan, we can try all the options it offers us for 14 days. The trial plan is priced at 0,50 cents. We must bear in mind that, if after the trial period, we have not canceled the subscription, it will automatically renew for the annual plan.
Angel.
Hello, good afternoon; I find it a very interesting and versatile application. It is a change from earth to heaven. Congratulations to its creators!