Google will implement an ad blocker in all versions of Chrome

Google would be working on an ad blocker for its Chrome web browser, which is one of the most popular browsers in the world, above Microsoft Edge or Firefox. Also, to take things even further, the company would enable this extension by default in all versions of Chrome.

We find it a little surprising and hard to believe that Google has taken this initiative, considering that the company's main source of income is still advertising, but it is good news for all users who feel overwhelmed by the large number of ads from some sites, but despite this they do not install an extension to block them, either due to lack of technical knowledge or simply because they do not know about their existence.

Even yes, the Wall Street Journal reports that Chrome's future ad blocker only will block the most annoying adsIncluding pop-up ads or autoplay video and audio ads.

The impact could be huge

According to the same report, Google is not too happy with the agreements it has with other third-party developers, such as Adblock Plus, who request payment of fees to filter and display ads from companies like Google.

Basically, although Adblock Plus is one of the most popular ad blockers out there, Google prefers to create its own extension to be able to have more control over the ads it wants to block and the ones it wants to show through Chrome. Furthermore, this would also halt the growth of other third-party extensions because users would simply trust Google's algorithms and no longer feel the need to search for other extensions to block advertising.

Even if this feature becomes a reality, surely the company will continue to show ads, since advertising is still its biggest source of income, but at least users will stop seeing the most annoying ads.