Not all of us have apps and games in the Play Store that we must control in order to know what the ads contribute financially to us. For those who do need it, Google just launched Google AdMob early in beta so you can have control from your own mobile.
Una really necessary app for game developers and studios in order to know in situ the earnings that all those ads that are usually clicked or forced to be seen bring in order to receive an improvement in a team, or simply more coins to continue enjoying our favorite game; like happens with LandLord in which you can go buying properties or real estate.
Managing monetization through Google AdMob
We are talking about an app that is not for everyone, since it only works for those developers or publishers who launch games and apps to the Play Store, and they serve as the advertising that we see in them to receive a benefit in exchange.
that is, that when we play freemium games and we click on an advertisement to receive double the benefits, this advertising reverts to benefits to the developer or advertiser. This is where the need to be able to port an app that shows us all these benefits comes in.
And more when you only have access to these economic data of each app or game that we have uploaded from Google's own website for this reason. So the launch of Google AdMob allows developers to know at all times how much they are earning with one or the other from their mobile.
How to control the benefits of the ads in our apps
Google AdMob uses the Material Design design standard to offer an interesting user experience and is configured in such a way that we can see the earnings metrics in a summary. In addition, it also offers useful information on payments, user information and trends in income.
At the top we have a series of tabs that allow filtering the data for four time periods: today, yesterday, 7 days and 28 days. It is precisely from these tabs where we have access to the sales information by country if we have it globally in the published app and that can be very useful to know in which regions the ads are working better.
In this way we can assess where to make any advertising expense and therefore try to improve the income of that application. These estimates can be made for earnings and also provide us with ad impressions data; that is, the number of times that some user has seen the ad and that does not mean the clicks received.
Also included are the networks in which the ad appears and that provide us with other valuable information such as the "Observed eCPM", which is the effective cost per 1.000 impressions and that really indicates the effectiveness of it. We must also emphasize the trends tab and that can come in handy to see the continuity of income and how on certain days there is a greater influx of income.
As with all these apps and services, having as much information as possible and that it is of great value will always allow us to make decisions and improve those benefits, so if you have any published app and want to have control of the benefits from your mobile, you're done taking time to install Google AdMob on your Android mobile. Of course, remember that it is in beta, so it may have some bugs.
