Android has only a 26% share of the business mobile market

Business smartphone market

It is inevitable to compare iOS with Android in terms of segmentation in the mobile world. At the end of the day, they are the majority operating systems, and the truth is that the statistics depend a lot on the country we are analyzing, as well as the specific market and how influential certain brands are in it. Although Android leads the world of private users, it seems that Apple continues to be the leader in terms of business customers, which are followed opting for the iPhone range versus the many Android options available.

El latest study that shows us the most up-to-date figures referring to mobile operating systems in companies, as well as the fragmentation of said market is known as the Mobility Index Report of May 2015. And the first of the conclusions reached is that Apple is the favorite, since it achieves keep 72% of users as your customers. For its part, Android remains in second place with an election that rises to 26% and the rest of the operating systems obtain practically negligible figures.

Actually, it is not a coincidence that Apple perform so well in the market and that Android is relegated to a second place with Cupertino as the clear leader. The truth is that the apple company has agreements with companies such as IBM with which it is able to offer the company's own terminals with specialized software for the business world.

In the case of Android, some strategies of this type have also been carried out, but only in some countries and in a much smaller amount than that provided by Apple. The fact that there are many manufacturers and each one has their own devices makes it more complex to create an offer like the one that the apple company handles directly with its business partners for business clients.

Tablets on the rise

In Apple's case, things are even better when it comes to tablets. In fact, in this mobile sector related to consumer-businesses, the choice of tablets has been in the last quarter of 81% for Cupertino. In other words, of all the consumer companies that purchased a tablet at this time, they opted for the iPad option. In this sense, Microsoft could try to gain a greater gap with the arrival of Windows 10 and the various devices on the way that come with that system. But for now, Android is still second and with a little effort it will not give in to Redmon who has not just found his place.

There are probably options for things to change, and in the mobile world, but particularly in the tablet, there are still many things that Android can change and in which it can positively evolve to make companies decide for it. Of course, the competition is tightening and the time to put the batteries and start them will not be eternal. Proof of this is that despite all the proposals, Apple continues to be king at this time.


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  1.   Camilo said

    Good day!
    Speaking of use in business, which I have a small business, I used an iPhone it was easier for me, it was quicker to use it in it, I changed to a mobile with Android only for an app that a provider handles, the truth is a martyrdom to use andoid in The work most of the cases is to capture data and send scanned information, I could do all of that on the iPhone without complications, only an app that I use and it only runs on android, says the provider, most of its clients have an android. If I miss using an iPhone I never had a problem.