YouTube is rampant in a world that has fallen at his feet as the only platform that millions of users access daily to view all kinds of multimedia content from the video format. There are other options such as Vimeo, but with a lower number of users if we compare it to the one owned by Google. That service that was launched by two kids from a garage, has been placed within popular culture as one of the best tools of our time. Its popularity is such that no one has ever dared to wonder why more competitors do not appear until today when Amazon appears.
Amazon is launching a competitor to YouTube called Amazon Video Direct (AVD), which will be a "self-service" program for video creators. The program will allow creators to earn money from royalties and advertising. One of the ways will be through the "AVD Stars program", which will give creators the right to access a participation of one million dollars per month based on the percentage of share that their content launched on the platform has achieved. Amazon intends to motivate high-quality content creators to switch to its platform as one of the ways to bring more users to AVD.
According to Amazon
Amazon has declared its real intentions with its platform: «Amazon will distribute to creators a monthly profit from funds reaching a million dollars, based on AVD's Top 100 titles on Prime Video and as a bonus to other media. Video creators and providers who use AVD to make their titles available on Prime Video will automatically be accepted. The AVD Stars program launches today and one million dollars will be distributed based on streaming activity from June 1 to June 30.«.
Jim Freeman, Vice President of Amazon Video, said: “for the first time there is a "self-service" option for providers video to bring your content to a premium streaming subscription service. We are excited to make it easy for content creators to find an audience and to be able to access great content.«.
Does YouTube have something to fear?
At first I shouldn't fear anything Because their platform is deeply ingrained in popular culture right now and it seems difficult that a new platform could have the consistency to grab a hole or quota that would really make YouTube nervous.
The assets of AVD go through have millions of Amazon Fire devices From which you can reproduce the high quality content of this service, but remember that it is a paid subscription, although for those who have Prime they will not have to pay a penny. That said, at first it seems a service that seems to want to stand out is in the United States where Amazon has a greater acceptance than in Europe, at least in terms of subscriptions.
Their basic characteristics these are:
- Access to a very participatory audience- Content can be viewed by tens of millions of Prime users and creators earn percentages based on minutes streamed
- Video sharing options- Creators can use the various options that Amazon Video uses to share content to users
- Creators can choose where their titles are available: Amazon Video is found in the United States, Germany, Austria, the United Kingdom, and Japan
- Analysis tools: you can see the number of minutes that has been played, the income, the payment history or the number of subscribers among other types of data
A new option to access high-quality content that take your first step to become something greater for the next few years. We will have to be attentive to its evolution to see if it can really become something that YouTube can fear.
