If yesterday we were talking about the end of the patent war between Microsoft and Google, today we have another affront before us That will mean a lot to the participants in it. With so many products competing for the same categories, the companies that create them ultimately have to make risky and violent decisions like the one Amazon made today.
Amazon will stop selling Chomecast of Google and Apple TV, since according to them they will only sell streaming products for televisions that are consistent with their own ecosystem of Amazon applications. A strange movement that tries to "embrace" its own products and that will surely have its consequences. Let's say it is as if Google suddenly decided not to appear in its search engine Amazon and its products, something that would also be throwing stones on its own roof, the same thing that Amazon is doing now with this strange decision.
Throwing stones on his own roof
On October 29, Amazon will be removing from its list all video streaming devices that do not support Amazon Prime Video. Some of these include Google's popular Chromecast and Apple TV.
Amazon wants all the video streaming products they sell to support Prime Video so that «do not lead the customer to confusion»So any non-Amazon streaming device will be removed by the end of the month.
“In the last three years, Prime Video has become an essential part of Prime. It is important that the streaming media players that we sell interact well with Prime Video so that customers do not get confused.«. These are the same words Amazon uses to apologize to this movement radical that will lead to Apple and Google have to move tab.
A new war looms
That said, Google and Apple streaming devices will disappear from the Amazon store, while the company is recommending Roku, Xbox, PlayStation and your own Fire TV as the perfect choices for your customers.
We have to mention how Google and Apple are in the second and fourth stalls, with a market dominated by Roku. Amazon is in the third position in sales.
It will be a well-studied decision, but the truth is that one of Amazon's virtues is that it has a huge repertoire of all kinds of products. Removing Chromecast and Apple TV now will mean that many users look for other ways to purchase these products. Amazon has always had a great reputation and has cared nothing that certain products sold in its store are better than her own. This is what seems to be happening, which excuses itself in the confusion to customers to mount a smoke screen and not tell itself that it should improve its products that compete against Chromecast and Apple TV.
Now we only have see the response of these two greats companies affected by this surprise move by Amazon.
And what's next?
Will they stop selling Tablets? To sell your Kinde
I find it very bad