All the Galaxy S6 and Galaxy S6 Edge sales They have been in the crosshairs of many of the companies that are dedicated to surveying users to anticipate the official figures of the manufacturers themselves. In fact, some of them stated on several occasions that they were not reaching the expected objectives. Others, however, said that it was the first of the Samsung terminals in the Galaxy range that had met the expectations of its most demanding users and that it was capable of convincing users of other brands to switch. Which version do we stick with?
Polls are certainly not always right. And even more so if we have two contradictory results. Some of them are wrong. But we will have to wait for the official presentation of Samsung results to know for sure. I choose the one that makes the Galaxy S6 successful. From all the comments that I have seen, from the criticism received by the experts, and from the leaked sales figures, I think the Korean can be proud of her creation. But for now, we must talk about studies, since the company does not release a pledge. Today we want to give you the conclusions that two of the last published ones expose. The first refers to a questionnaire carried out in the United States to users who have acquired a Galaxy S6 or an Edge. They ask them about their previous terminal in order to determine "who they have changed to Samsung." The second, to the acceptance of Samsung's proposal before its great rival: Apple's iPhone.
What phone did you have before the Galaxy S6?
Knowing where the users who have decided to buy a Galaxy S6 came from helps to understand who Samsung has really convinced, and who continues to be loyal to the company or the competition. According to a survey carried out in the United States, 55% of those who bought a Galaxy S6 or an Edge I had a Samsung device. Loyalty appears to remain high among those who continue to trust the Korean company.
On the other hand, of those who come from the competition, it seems that the Galaxy S6 it has managed to convince some iPhone users. 40% of those who have bought a Galaxy S6 and were surveyed say that their previous phone was an iPhone. Among the iPhones that switched to the Korean mobile, the most common are, in this order, iPhone 5, iPhone 5c and iPhone 5s. Of the iPhone 6 there is no trace.
While the numbers of changes from the rival company are not bad, the conversions of others remain in smaller numbers. Thus, 2% owned a Sony, 1,3% owned an HTC and 0,7% owned an LG before giving the switch to Galaxy S6.
IPhone users: tempted but still unconvinced
In the case of the study that is carried out on iPhone users, it does not seem that Samsung has yet to convince them to go over to their side. Of course, there have been important advances compared to previous generations. In fact, it is the first time that a majority of users of Apple terminals are tempted by one of the Korean phones. What's more, some have decided to make the change. They are still not 50% which is what Samsung intends at all costs. After all, the market is already saturated, and many users rush the use of their terminals beyond the year that a new version lasts without a substitute. The strategy of stealing customers from the rival seems to be the only one that works. And Samsung is willing to play its cards to get it. For now, with the Galaxy S6 it has managed to tempt the iPhones. Will the next generation improve the results of this survey?
