Sony to close operations in the Middle East, Africa and Turkey in October

Sony has been known as one of the most recognized and long-established smartphone manufacturing companies since its inception.. It represents a significant portion of the phone market with a considerable sum of users carrying its popular Xperias globally.

Recently, the popular leaker Evan Blass (@evleaks) revealed yesterday in a tweet that the Japanese electronics giant will close its mobile business in Turkey, Africa, and the Middle East (Iraq, Saudi Arabia, Bahrain, United Arab Emirates, Syria Sudan, Israel Lebanon, Libya, Yemen, Palestinian territories and others).

While This decision will not be entirely favorable for the company, as it will lose an important ground, thus yielding to other brands, closing these markets could be due to cost savings due to notable losses in which it has not done very well in recent months.

Bad news for Sony Mobile fans in the Middle East, Turkey, and Africa: I'm hearing that the company will "shut down its operations and offices" in the region by October.

- Evan Blass (@evleaks) June 27, 2018

It's clear that Sony phones are expensive compared to the competition, and when it comes to features and innovation, The Xperia are lagging behind other models from other firms. Also, in markets like Africa, high-end phones and entry-level to mid-range smartphones are the ones selling, and Sony is losing out in all of these categories. It is also compounded by the fact that various Chinese mobile manufacturers are integrating in this territory, giving it strong competition with terminals with a good quality / price ratio.

For the moment, the brand will not be lost in some of these regions, and it will be in force to a lesser extent and with a somewhat sinuous activity. However, it will be good to see Sony restructure its mobile arm and announce its re-entry into these markets in the future to come back stronger and with improved vision. Let's hope the Japanese enters into reflection mode and raises her head.