The market is in a rather difficult time due to the incorporation of various main actors that have joined the great and super production that is now Android. Xiaomi, Meizu, Motorola, HTC, Samsung, Huawei and many others are the culprits that it is increasingly difficult for us to choose a phone to buy but that, if you know how to find what you want, you can get access to a high quality phone without having to go through the checkout and see how your account drops precipitously.
Samsung has been one of the harmed of that swing in the market where it seems that profits and benefits are being exchanged as we have been able to know in recent times. Although in the latest figures provided by the Korean giant, they have once again increased in profits compared to last year, something that will offer a little air to the damaged managers who have seen them in this last year when a quite horizon was sensed. black for this manufacturer that came to dominate the Android scene by far a few years ago.
Benefits as an oxygen balloon
Surely one of those managers has been able to sleep these days with those benefits that have gone from 4,1 percent in the quarter of last year to 6,9 in this one. A percentage that makes a lot of difference and that is surely due to that commitment to mid-range terminals, which has motivated more sales than those caused last year.
The Galaxy A range has been the culprit of this same with that Galaxy Alpha that seemed like it was going to eat the world, but that has served as the basis for the arrival just after that Galaxy S6, here your prediction sales in June, which has garnered rave reviews.
So now you can congratulate yourself for a moment, but without forgetting that they cannot give in to the endeavor to offer better products than its most direct competitors. As I said, the swing in the market fluctuates from one side to the other without having a clear winner for the moment, so we will have to be attentive to next year as each of those manufacturers that have been ahead of this Korean manufacturer arrives .
Xiaomi, Xiaomi and more Xiaomi
Speaking of being able to take a break from receiving that momentary oxygen balloon, one of the nightmare companies for this Korean manufacturer it has been Xiaomi.
Xiaomi has demonstrated in a very short space of time how are things to be done To stand out from the rest, even with the long shadow that the Korean giant Samsung was casting, it has been pushing forward with a wise choice between hardware and what is a very affordable price, the endorsement that MIUI means as a custom layer and an aggressive campaign of marketing.
From here you have a lot to learn samsungThe answer will not be found by me or those executives who are taking a nap to regain strength, since everything implies a radical change of course to undertake that wave of change that Xiaomi brings. And we are talking about a manufacturer that has not yet landed internationally, which could have a great impact on that market that would shake everything that happened so far.