A Google is not doing badly in the market. In fact, Google's accounts for this quarter have been very positive, only slightly below expectations. In reality, the search engine giant's company has posted $ 17.3 billion in revenue. This means that they have fallen only slightly below expectations. In fact, those documents were intended to reach $ 17,5 billion. In any case, they represent an increase in turnover compared to the previous year, since it is 12% compared to 2014.
But we already know that billing is not profit. When we talk about google benefits During this first quarter of the year, we are talking about 4,45 billion dollars, which means that 26% more has been earned than in the same quarter of the previous year. It is clear that 2015 is being a very good year for Google. But like almost always, there are bad things in a world that seems really fantastic to the search engine giant. In fact, the sales of the Nexus do not seem to be giving the best results that the search engine would like to have. What's more, the failure of the Nexus 6 and Nexus 9 is partly acknowledged, and there is talk of a change of course in the company's strategy.
The Nexus 6: a bad idea
The truth is that when I know introduced the Nexus 6 the reviews were quite positive due to the progress of the Google terminal. However, the price was the issue that scared the world the most, and the cost that had to be paid for the last terminal of the search engine was too high compared to the quality-price offered by the competition. In addition, Google hit the idea that many had that the brand would continue to bet on an affordable cost with high quality. Something that worked very well for the Nexus 4 and Nexus 5, and that is precisely why those terminals sold very well.
Nor was it little known that Google improvised a lot when it came to launch the Nexus 6. In fact, first it was going to be with LG who I would work with. Other brands rang in that supposed draw. And finally, he decided on Motorola, which in the end had to close the project in a hurry and leave out important functions that we learned later. Now Google has realized that this strategy of catching up with the big boys in price is not really what the audience wants. And for that reason, it could be trying to reach agreements with LG and Huawei to launch again with two strategies. The idea is to offer a low price as a put option on the one hand. And on the other hand, offering a product with a value for money well above the average.
We will see what happens, but it is clear that now the figures do show that Google was wrong, something that the most critical ones already put on the table at the moment in which we learned the prices of the new search engine terminals. Of course, it seems that there is an amendment purpose, and that is always positive.
Well, it is still just as expensive!
The ideal Nexus would be something similar in size and price to the Nexus 5. Updated, with a better camera and battery, without having to become a top of the range, but with a value for money that will make you decide for it. I bought the Nexus 5 and would buy a future Nexus again as long as Google returns to the policy it used in the Nexus 4 and 5. They were a success.