After the revolution caused after the announcement of the purchase of Motorola by Lenovo for 2.910 billion dollars, Yang Yuanqing, CEO of the tech giant, has answered some questions about why Lenovo buys Motorola.
The first thing that has stood out is the potential of Motorola, a company that it considers one of the most advanced, with a large number of patents and a good relationship with the main operators. The main reason Lenovo buys Motorola is very simple: enter the United States market.
We already knew that Lenovo wanted to jump into the US market. Currently Lenovo is one of the heavyweights of the sector in China, but the impact, in terms of smartphone sales, in the United States was minimal. The solution? Taking into account the good reception that Motorola has in the US, Lenovo will take advantage of this pull to disembark in the North American and Latin American markets. On the other hand, Yang believes that Motorola has lost money by joining Google and considers that, if Lenovo gives it a small economic boost, Motorola will end up generating profits.
Lenovo's goal is sell 100 million smartphones worldwideConsidering this purchase agreement, which only needs the approval of the competent body in the United States, Lenovo has to do things very, very badly, not to meet its goals.
More information - Lenovo acquires Motorola for $2910 billion