Mercadona trembles, Amazon is here. Well, it is still too early to see how it works for the multinational in the food sector, but the truth is that, after being in other countries and it has worked fairly well, now the Amazon supermarket arrives in Spain.
We are seeing how more and more companies are behind supermarkets to be able to purchase the product online. Carrefour or Mercadona are a clear example of this and that means that the competition is stronger every day and with the arrival of Amazon Fresh more.
This supermarket will include food products, as well as household cleaning products. As usual in Amazon, its users will be able to benefit from the marketing strategy that the company has and it will become common to see in the supermarket section of the Amazon page, offers and exclusives of the products.
The Amazon supermarket
And to begin with, Amazon Premium members will be the first to benefit from the first offers and that is, thanks to Amazon's Premium service, eShipments will be free and unlimited anywhere in Spain in less than 24 hours. In addition, those residents of the Community of Madrid will have another express delivery option which allows all orders to arrive before 14:55 p.m.
Thus, in Amazon Fresh (name not yet officially confirmed) we will see any product from Coca-Cola, Kellog's, Carbonell, Nestlè, Fairy, Calgonit and a long list of brands of food products as well as cleaning products from the home. But it is also that Amazon will open the doors so that any product company related to the sectors mentioned above can include their products in the Amazon supermarket.
There are many people who like to go shopping in supermarkets, but nevertheless there is another percentage of people who cannot go because, going to a supermarket to buy takes time. And that time, as is normal and logical, there are people who cannot go for reasons of work, studies or something else. Therefore, perhaps the fact of buying online and from home means saving that time that can be used for something else. In addition, it must be said that the human being in himself and with the passage of time becomes more comfortable, so buying in the supermarket online is a convenience. And you, You have experience of buying in an online supermarket ?
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