yocingo umemezele ukuthi sekusondele ekufinyeleleni kubasebenzisi abasebenza abayizigidi ezingama-500. Lowo okhiphe lesi sitatimende ngusungule co-co uPavel Durov ngesiteshi sakhe somphakathi emsamo.
Ngokufingqa, isikhulu esiphezulu simemezele osekuvele kushiwo nokuthi esikhathini esizayo esiseduze kuzoba nemisebenzi emisha. Ngaphandle kwezindaba abazonikeza zona, labo abafakwe ohlelweni lokwenza imali bazokhokhelwa, ngakho-ke ngeke batholakale mahhala njengoba manje senza ngabo bonke esivele sibazi kwiTelegram. Kodwa-ke, izici ezikhona zizoqhubeka zitholakale mahhala, kuyilapho ezinye izici ezintsha zizoqhubeka nokwengezwa ngokuzayo nazo ezizoba mahhala, ngakho-ke ngeke kudingeke uzikhokhele.
Maduze kuzofanele ukhokhele imisebenzi ekhethekile kuTelegram
Abasebenzisi abayizigidi ezingama-500 kuthiwa kulula, kepha lokhu kuphakamisa ukugcinwa okubiza kakhulu kweTelegram njengenkampani, yingakho uhlelo olusha lokwenza imali lumenyezelwe, oluzobandakanya imisebenzi ye-premium yezinkampani nabasebenzisi abaphambili, ukuze kugcinwe insizakalo yemiyalezo esheshayo.
Uhlelo lokuthola imali luzoqala ukusebenza ngonyaka ozayo (2021), yize lungekho usuku oluqondile lwalo. Ungasibona isitatimende esisemthethweni ngalesi sixhumanisi esilandelayo, esiholela ku Isiteshi seTelegram sikaPavel Durov, noma bheka ngezansi okuvele kuhunyushwe:
“Njengoba iTelegram isondela kubasebenzisi abasebenza abayizigidi ezingama-500, iningi lenu liyazibuza: ubani ozokhokha ukuxhasa lokhu kukhula? Ngemuva kwakho konke, abasebenzisi abaningi basho izindleko eziningi zethrafikhi nezeseva. Iphrojekthi yobukhulu bethu idinga okungenani amadola ayizigidi ezingamakhulu ambalwa ngonyaka ukuqhubeka.
Emlandweni omningi weTelegram, ngikhokhele izindleko zenkampani ngemali engiyongile. Kodwa-ke, ngokukhula kwayo kwamanje, iTelegram isendleleni yokufinyelela ezigidigidini zabasebenzisi futhi idinga imali eyanele. Lapho iphrojekthi yezobuchwepheshe ifinyelela kuleli zinga, ngokuvamile kunezinketho ezimbili: qala ukwenza imali ukukhokhela izindleko noma ukuthengisa ibhizinisi.
Ngakho-ke lo mbuzo: iyiphi indlela ezothathwa yiTelegram? Ngingathanda ukwenza amaphuzu ambalwa ukucacisa uhlelo lwethu:
1. Ngeke siyidayise inkampani njengabasunguli beWhatsApp. Izwe lidinga iTelegram ukuze ihlale izimele njengendawo lapho abasebenzisi bahlonishwa khona futhi nensizakalo esezingeni eliphakeme iqinisekisiwe. I-Telegram kufanele iqhubeke nokusebenzela umhlaba njengesibonelo senkampani yezobuchwepheshe elwela ukuphelela nobuqotho. Futhi, njengoba izibonelo ezidabukisayo zabandulelayo bethu zibonisa, akunakwenzeka uma uba yingxenye yenhlangano.
2. I-Telegram ilapha ukuhlala isikhathi eside. Siqale ukuthuthukisa izinhlelo zethu zokusebenza esizisebenzisela zona eminyakeni engaphezu kwengu-8 edlule futhi sivela kude kusukela lapho. Ngokwenza lokho, iTelegram ishintshe indlela abantu abaxhumana ngayo ngezindlela ezahlukahlukene: ukubethela, ukusebenza, ukwenza lula, ukuklama, isivinini. Lolu hambo lusanda kuqala. Kuningi kakhulu esingakwazi, futhi esizokuletha, emhlabeni.
3. Ukwenza amaphuzu woku-1 no-2 abe khona, iTelegram izoqala ukudala imali kusuka ngonyaka ozayo. Sizokwenza lokho ngokuhambisana namagugu ethu kanye nezethembiso esizenze kule minyaka engu-7 edlule. Ngenxa yesilinganiso sethu samanje, sizokwazi ukukwenza ngendlela engaphazamisi. Abasebenzisi abaningi ngeke babone noma yiziphi izinguquko.
4. Zonke izici okwamanje ezimahhala zizohlala zikhululekile. Sizongeza ezinye izici ezintsha zamaqembu ebhizinisi noma abasebenzisi abaphambili. Ezinye zalezi zici zizodinga izinsiza eziningi futhi zizokhokhelwa yilaba basebenzisi be-premium. Abasebenzisi abajwayelekile bangaqhubeka nokujabulela iTelegram, mahhala, kuze kube phakade.
5. Zonke izingxenye zeTelegram ezinikezelwe ekuthumeleni imiyalezo zizohlala zingenazo izikhangiso. Sicabanga ukuthi ukubonisa izikhangiso ezingxoxweni eziyimfihlo ze-1-on-1 noma izingxoxo zeqembu kuwumqondo omubi. Ukuxhumana phakathi kwabantu kufanele kungakhangiswa nganoma yiluphi uhlobo.
6. Ngaphezu kwengxenye yemiyalezo, iTelegram inobukhulu bezokuxhumana. Iziteshi zethu zomphakathi eziningi kakhulu zingaba nezigidi zababhalisile ngasinye futhi zifana nokuphakelwa kwe-Twitter. Ezimakethe eziningi, abanikazi beziteshi babonisa izikhangiso ukuze bathole imali, kwesinye isikhathi besebenzisa izinkundla zezikhangiso ezivela eceleni. Izikhangiso abazithumelayo zibukeka njengemiyalezo ejwayelekile futhi zivame ukungena. Lokhu sizokulungisa ngokwethula indawo yethu yokukhangisa yeziteshi zomphakathi eziya kokuningi, esisebenziseka kalula, esihlonipha ubumfihlo, futhi esivumela ukuthi sikhokhele izindleko zeseva nezomgwaqo.
7. Uma iTelegram iqala ukwenza imali, nomphakathi kufanele uhlomule. Isibonelo, uma senza imali ngeziteshi zomphakathi ezinkulu eziya kokukodwa ngokusebenzisa inkundla yokukhangisa, abanikazi beziteshi bazothola ithrafikhi yamahhala ngokulingana nosayizi wazo. Noma, uma iTelegram ingenisa izitika ze-premium ezinezici ezingezekile zokuveza, abaculi abenza izitika zalolu hlobo olusha bazothola nengxenye yemali etholakele. Sifuna izigidi zabadali abasuselwa kuTelegram namabhizinisi amancane ukuthi achume, enothisa ulwazi lwabo bonke abasebenzisi bethu.
Le yindlela yocingo.
Izosivumela ukuthi siqhubeke nokusungula izinto ezintsha futhi sikhule emashumini eminyaka ezayo. Sizokwazi ukwethula izinto ezintsha ezingenakubalwa futhi samukele izigidigidi zabasebenzisi abasha. Ngenkathi senza lokho, sizohlala sizimele futhi sithembekile kumagugu ethu, sichaze kabusha ukuthi inkampani yezobuchwepheshe kufanele isebenze kanjani. "
