AbakwaSony bafake isandla sikaNokia esandleni socingo, behlinzeka ngama-terminals ngekhamera emnandi, ikhamera esivele yaphuma esikhumulweni, njengoba nje beqale ukwenza amamodeli aphezulu ekupheleni kweminyaka. Kungekudala ngemuva kwalokho amazwe aseJapan aqala ukwethula ama-smartphones emakethe ngokuzimela, amamodeli abe yimpumelelo uma kuqhathaniswa.
Ngokwethulwa kwe-Ambient Flow, umklamo omusha owenziwa ngabakwaSony kuma-smartphones abo, inkampani yaseJapan ikhiphe i-video lapho ibuyekeza khona ukwakheka kwamamodeli ayo selokhu yangena emakethe ye-smartphone ngawodwana.
Konke lokhu kuqale nge-Iconic Identity, ebihambisana ne-Xperia S, imodeli enamajika e-ergonomic nolayini wezinkinobho ezansi kwesikrini. Kamuva kwafika i-Omnibalance, eyayikhona phakathi kuka-2012 no-2015 futhi eyayivela esandleni se-Xperia Z. Lo mklamo wasinikeza umklamo ongunxande onamakhona ayindilinga futhi owawungomunye wamadivayisi okuqala aqala ukusebenzisa kokubili ukumelana kwamanzi futhi njengothuli, ukumelana osekuvame kakhulu phakathi kwabakhiqizi abasezingeni eliphakeme.
Ngokushesha ngemuva kwalokho, kwafika i-Unified Design, idizayini evela esandleni sohlu olusha lwe-Xperia X, idizayini ebushelelezi emaphethelweni nge-looped surface, eguqula inkinobho yamandla nxazonke esetshenziswe ku-Xperia Z yaba umfundi weminwe. Lo mklamo omusha usinikeza umklamo ohlukile, lapho imiphetho iye yehliswa kakhulu futhi lapho isikrini size khona ukunikeza ifomethi engu-18: 9, njengabakhiqizi abaningi emakethe. Yize kubize ngaphezu kwe-akhawunti, abakwaSony sebevele baziqhayisa ngokunikela ngemodeli efaneleke kakhudlwana kuzidingo zamanje zemakethe.