Kwesinye isikhathi ukuba ngowokuqala emakethe kukuvumela ube yisethenjwa, kodwa hhayi njalo ikakhulukazi uma izinto zenziwe kahle. Isibonelo esicacile sitholakala kuWhatsApp, uhlelo lokuqala lokuthumela imiyalezo lokungena emakethe, isicelo esiqhubeka nokugcina isikhundla sobuholi selokhu saqalwa ngo-2012.
Elinye icala, okungenani okwamanje, silithola ngokusonga ama-smartphones. Samsung kwaba umkhiqizi wokuqala wethula i-smartphone esongekayo emakethe, seguido de Huawei con el Mate X y un año después IMotorola eneRAZR. Kulo nyaka wethule amamodeli amabili amasha, kufaka phakathi ukuthuthuka okuningana esizukulwaneni sokuqala.
AbakwaSamsung bayaqhubeka nokwenza ngcono ikhwalithi nokusebenza kwezibonisi zayo ezisongwayo, futhi ufuna ukuba umphakeli omkhulu wabo bonke abenzi befoni. Futhi okwamanje kubonakala sengathi iyaphumelela, okungenani uma sibheka ukushicilelwa kwakamuva kwe-Ice Universe kwinethiwekhi yezokuxhumana yaseChina i-Weibo.
Ngokusho kwe-Ice Universe, AbakwaSamsung bathumela inani elikhulu lezikhangiso eziguquguqukayo ku-Apple ukuze lokhu kuqhubeke nokuthuthuka kwalokho okuzoba khona ngokuzayo (hhayi eduze kakhulu) i-iPhone esongwayo. Ngonyaka odlule kushicilelwe amanye amahlebezi aveza ukuthi i-Apple ibisebenza kulolu hlobo lwe-smartphone, empeleni, ibhalise izinhlobo ezahlukahlukene.
Okubonakala kucacile ukuthi ukwakheka kweGlass Z Fold2 kuyimodeli okufanele ilandelwe, isongwe ngaphakathi hhayi ngaphandle njengoba kwenzeka ngeHuawei Mate X ebigoqele ngaphakathi, kukhombisa isikrini ngaphandle.
Ezinyangeni ezimbalwa ezedlule, inkampani yase-Asia yamukelwa lokho idizayini ezolandelwa yile esetshenziswa yi-Samsung, njengoba ivikela ingaphakathi lesikrini ekuhlaselweni noma ekuweni okungenzeka ukuthi le divayisi ingahlupheka.