Isimo sedijithali sanamuhla sigcwele izinkundla zokuxhumana. Phakathi kwe-Facebook, Instagram, Twitter, ne-Pinterest iyodwa, kunamasayithi amaningi anele okukugcina umatasa futhi uxhumeke nabangani bakho kuze kube phakade. Kodwa-ke, njengoba imakethe iya igcwala kakhulu, kuba nzima kakhulu ukugqama njengenkampani kulo mkhakha. Yingakho izinkampani eziningi manje sezigxile ekudaleni okuqukethwe kwangempela okuklanyelwe izethameli ezithile. Inkundla yezokuxhumana ngayinye inemithetho yayo kanye nezithameli zayo ezihlosiwe; Ukukhetha ezizifanela kangcono kungaba nzima ngandlela-thile. Yingakho lapha ngikhombisa izinkundla zokuxhumana eziyisikhombisa okufanele zibhekwe nokuthi ziyizindlela ezihlukile kune-facebook:
I-Twitter iyi-a inkundla yezokuxhumana evumela abasebenzisi ukuthi babelane ngezindaba zakamuva, thola izihloko ezithrendayo futhi uxhumane nabantu abavela kuwo wonke umhlaba. Futhi iyinkundla yezokuxhumana eqondile kakhulu laphaya. Ngomkhawulo wayo wezinhlamvu ezingu-280, iyindlela engcono kakhulu yabasebenzisi abafuna ukudala imilayezo ethinta ngokushesha izethameli zabo. I-Twitter nayo inhle kumabhizinisi e-B2B njengoba ivumela ukusebenzelana okuqondile namakhasimende angaba khona. Eqinisweni, kungenye yezindlela eziphumelela kakhulu zokufinyelela abangaba amakhasimende; Abathengisi be-B2B basebenzisa i-Twitter ukuze bakhiqize umkhondo ngenani lama-32%. Ngaphezu kwalokho, osaziwayo abaningi nezinkampani banama-akhawunti asemthethweni okuxhumana nawo ngqo, enye inzuzo enhle ukuthi ufuna ukugxeka okuthile noma uma ungumlandeli ongenamibandela...
I-Instagram yi inkundla yokubuka okuvumela amabhrendi ukuthi abonise imikhiqizo yawo noma abasebenzisi ukuthi babelane ngezifinyezo ezihamba phambili namavidiyo amafushane. Futhi kungenye yezindlela eziphumelela kakhulu zokufinyelela izethameli ozihlosile. Ama-65% abantu alandela imikhiqizo ku-Instagram ukuze athenge okwengeziwe. I-algorithm yenkundla ikhetha okuthunyelwe okubaluleke kakhulu komsebenzisi, okwenza kube enye yezindlela ezingcono kakhulu zokwenza okuthunyelwe kwakho kudlondlobale. Sekushiwo lokho, i-Instagram nayo inamazinga aphezulu okuxhumana phakathi kwazo zonke izinkundla zokuxhumana futhi inababukeli abancane ngokwengxenye enkulu. Ngakho-ke, yindawo enhle yokwenza iphrofayili idalwe uma ungowalelo qembu labancane.
TikTok
I-TikTok iwuhlelo lokusebenza lwenkundla yezokuxhumana olubonakalayo ngokushesha ukuthola ukuthandwa. Njengamanje iwuhlelo lokusebenza lwenkundla yezokuxhumana olulandwe kakhulu emakethe, okulenza libe ukugembula okuwusizo. Njengo-Instagram, iTikTok iyinkundla ekahle yemikhiqizo efuna ukwabelana ngokuqukethwe kwangempela, noma yabasebenzisi abafuna ukukhombisa izinselelo zabo, amavidiyo azo zonke izinhlobo, njll. Uhlelo lokusebenza luvumela abasebenzisi ukuthi bakhe inhlobonhlobo yokuqukethwe, njengomculo, umdanso, iziqephu zamahlaya, nokubuyekezwa kwemikhiqizo. I-TikTok inesisekelo sabasebenzisi abasha, okusho ukuthi okuthunyelwe kwakho cishe kuzobonwa kakhulu yilolu hlobo lwezithameli, njengoba kwakunjalo nge-Instagram. Eqinisweni, abasebenzisi beTikTok iningi labo baphakathi kweminyaka eyi-16 neyi-18. Ngaphandle kokungabaza, njengamanje, i-TikTok iyinkundla enhle uma ufuna ukusuka ku-Meta (Instagram ne-Facebook).
Snapchat
Yize i-Snapchat inesikhathi esidlule esinezinkinga, kusafaneleka. Ngesisekelo sabasebenzisi nsuku zonke sezigidi eziyi-191, i-Snapchat injalo enye yezinhlelo zokusebenza ezidume kakhulu zezokuxhumana. Uhlelo lokusebenza futhi lufanelekile kumabhrendi afuna ukufinyelela izethameli ezincane. Iplatifomu yonke iqondiswe kokusheshayo kanye nesikhashana. Kulesi simo, ngokungafani namanye amanethiwekhi omphakathi, okuqukethwe ngeke kugcinwe, kodwa kuzosuswa ngemva kwesikhashana. Lokhu kungaba yinto enhle kulabo abafuna ubumfihlo obuthe xaxa.
MEWE
I-MeWe iyinethiwekhi yokuxhumana nabantu egxile kuyo ubumfihlo kanye nenkululeko yokukhuluma. Le nkundla iyindlela engcono kakhulu yabasebenzisi abafuna enye i-Facebook enikeza abasebenzisi ikhono lokuxhumana ngendlela esondelene kakhulu. I-MeWe inesizinda sabasebenzisi esiqinile sabantu abayizigidi ezingama-64 abavela emhlabeni wonke. Ivumela abasebenzisi ukuthi benze amaphrofayili aqondene nawe futhi bahlanganyele nabangane babo nemikhiqizo. Indawo ephelele njengenye indlela ye-Facebook, njengoba ubona. Idizayini yayo ehlanzekile nesixhumi esibonakalayo esisebenziseka kalula kuyenza ibe inketho ekahle kubantu bayo yonke iminyaka. Yize i-MeWe iwuhlelo olukhulayo lokuxhumana nabantu, kungenzeka ingabi nokuduma kwalezi ezishiwo ngaphambilini. Yiqiniso, inethiwekhi yokuxhumana nabantu inochungechunge lwezici zesimanje ezenza kube kufanelekile ukuzama.
I-Vero
I-Vero iyinkundla yezokuxhumana evumela ukuthi wena dala okuphakelayo kokuqukethwe koqobo. Ayinazikhangiso futhi isekelwe ekubhaliseni, okuyenza ibe inkundla ekahle yemikhiqizo efuna ukulondoloza isithombe esihlanzekile noma abasebenzisi abafuna ukuzuza okuthile. Lolu hlelo lokusebenza lwemidiya yezokuxhumana luyindlela enhle kakhulu kubabukeli abavuthiwe, ngokungafani nezine zangaphambilini, ezigxile kuzithameli ezincane. I-Vero iphinde ibe uhlelo lokusebenza olugxile ekuhlanganyeleni. Inesistimu yokulinganisa evumela abasebenzisi ukuthi bancome okuthunyelwe abakuthandayo. Lokhu kusho ukuthi ungakwazi ukuzuza amaphuzu ngokuqukethwe kwakho. Nokho, iVero inabasebenzisi abangaphansi kwezigidi ezinhlanu, okusho ukuthi uzobe ufinyelela abantu abambalwa.
I-Pinterest iyinkundla ye inkundla yezokuxhumana ebonakalayo okuvame ukunganakwa ngabasebenzisi abaningi, kodwa kufanelekile. Kodwa-ke, inkundla inabasebenzisi abangaphezu kwezigidi ezingu-500, okuyenza ibe ngeyodwa "enabantu abaningi" kuwebhu. Inkundla futhi ingeyesibili inkundla yezokuxhumana evakashelwa kakhulu, okuyenza ibe yindawo ekahle yokufinyelela izinthameli eziningi. Ngenxa yemvelo yayo ebonakalayo, i-Pinterest ilungele abasebenzisi namabhizinisi afuna ukwabelana ngezithombe. Inkundla futhi inezinhlobonhlobo zezinketho zokwenza imali, okuhlanganisa izikhonkwane ezinyusiwe nezikhangiso ezithengekayo. Yize i-Pinterest inesisekelo somsebenzisi esivuthiwe ngokwedlulele kunezinye izinkundla zokuxhumana, ingaba enye indlela efanelekile ku-Facebook. Inkundla ilungele ukugqamisa imikhiqizo yakho nokuhlinzeka ngokuqukethwe okukhethekile kubalandeli bakho nokunye okwengeziwe.
