Akungabazeki ukuthi Xiaomi ayinayo irekhodi lomkhondo i-Apple engaziqhayisa ngalo, into esebenza ngokuyinhloko emakethe ye-smartphone. Noma kunjalo, impumelelo yomkhiqizi waseChina akayekile ukukhula eminyakeni yamuva, ngenkathi eyenkampani yeCupertino, yize iqhubeka nokusekelwa yizigidi zokuthengiswa kwe-iPhone minyaka yonke futhi akukubi neze, bekunganele ukuthi yehlise izikhundla zayo ezingeni labakhiqizi be-smartphone okuthunyelwa okuningi okwenziwa emhlabeni jikelele .
Khumbula ukuthi kuze kube kungekudala i-Apple ibisesikhundleni sesibili salokho okuphezulu. Le nkampani yasuswa ekuqaleni kuka-2018 nguHuawei, ngaleyo ndlela yahlala endaweni yesithathu, kanti iSamsung, ngisho nangaphambilini, ibiphezulu ohlwini njengoba iyiyona ethunyelwa kakhulu emhlabeni wonke, yize kuba yisikhashana nje yadlulwa yiHuawei. Manje yiXiaomi esusa inkampani yaseManzanita iye endaweni yesithathu, ngaleyo ndlela uyishiya ngaphandle kwe-3 ephezulu, umdlalo omuhle kakhulu.
U-Apple ushiywe indawo nguXiaomi
Ngokwalokho okushiwo inkampani ehlaziya counterpoint, imakethe ye-smartphone yomhlaba inqabile ngo-4% YoY, kepha yakhula ngama-32% ngekota yesine, ukuze kufinyelelwe amayunithi ayizigidi ezingama-366 athunyelwe kwikota yesithathu yalo nyaka, ngokusho kocwaningo lwakamuva oluvela eMarket Monitor Service Indawo yokuphikisa.
Lokhu kululama kuqhutshwa yizimakethe zonke ezibalulekile, njenge-United States, India neLatin America, ebuyele kancane kokujwayelekile ngenxa yokuxegiswa kwezimo zokuvaleka okusetshenziswe ubhadane lwamanje nezinye izinto ezihlobene nalo. Imakethe ye-smartphone ikhombise ukumelana nemiphumela eyingozi ye-COVID-19, zombili kusukela ohlangothini lokuphakela nohlangothi lokufunwayo. Lokhu kusikisela ukuthi abenzi bamaselula abathintekanga kakhulu ezinyangeni ezedlule.
AbakwaSamsung babalwa kuqala njengenkampani yokuthumela ephezulu emhlabeni jikelele, kuthunyelwa amayunithi ayizigidi ezingama-79.8 ukubhalisa ukukhula ngekota kwama-47% nokukhula konyaka ngama-2%. Kuyaphawuleka ukuthi lokhu kungukuthunyelwa okuphezulu kakhulu okwenziwe yiNingizimu Korea kule minyaka emithathu edlule.
Ukuhlaziywa kwemakethe yamaselula yekota yesithathu ka-2020 | Umthombo: Counterpoint
IHuawei, ngokwengxenye yayo, ikleliswe endaweni yesibili emakethe yomhlaba, kepha ikhombise ukwehla, njengoba ukubamba iqhaza kwayo kwehle kusuka ku-20% kwikota yesibili ka-2020 kuya ku-14% kwikota yesithathu ka-2020, okuyinkomba yokwamukelwa okunciphayo umkhiqizo oke waba nakho ngenxa yezinkinga ezifana nokushoda Izinsizakalo zeGoogle kumafoni abo, into ethinta kakhulu futhi ikakhulukazi ezimakethe zasentshonalanga.
counterpoint Ukusebenza kukaXiaomi nakho kuyabonakala. Le nkampani ikhule ngama-75% ngekota-ngekota, ukuthola isabelo semakethe esingu-13% kwikota. Ikakhulu, lokhu bekungokokuqala ukuthi uXiaomi adlule i-Apple, ngaleyo ndlela athathe indawo yesithathu. Umhlaziyi wezocwaningo u-Abhilash Kumar wayenalokhu ukusho:
"I-Xiaomi ifinyelele ukuthunyelwa kwayo okuphezulu kakhulu ngamayunithi ayizigidi ezingama-46,2 engxenyeni yesithathu yonyaka we-2020. EChina, impi kaXiaomi yokukhula yaphela kwathi ukuthunyelwa kwenyuka kwafika ku-28% YoY naku-35% QoQ."
Ukuthunyelwa kwe-Apple iPhone kwehle ngo-7% unyaka nonyaka ngekota yesithathu yonyaka, njengoba inkampani ibambezele ukwethulwa konyaka kwe-iPhone yayo kusukela kwikota yesithathu kuya kweyesine. Lokhu kuthinte imiphumela eqoqwe ekuhlaziyweni.
Ukuhlaziywa kwemakethe yamaselula yekota yesithathu ka-2020 | Umthombo: IDC
I-IDC, enye inkampani ehlaziya imakethe efana ne counterpoint, wathola iziphetho ezifanayo kuleyo ndawo I-Apple ngemuva kweXiaomi ohlwini lwayo lemikhiqizo ngokuthunyelwa okuningi kwama-smartphones emhlabeni jikelele. Ithi umkhiqizi omkhulu wase-Asia uthumele amadivayisi ayizigidi ezingama-46.5 ukuthatha isikhundla se-3 emhlabeni jikelele, edlula i-Apple okokuqala, ngesabelo semakethe esingu-13.1% kwikota edlule nokukhula kwaminyaka yonke kuka-42.0%.