Yonke inkampani yezobuchwepheshe unemakethe ayithandayo, imakethe eyenza ireferensi ngaphakathi komkhakha. Ngenkathi i-Apple iyinkosi engaphikiswa e-United States, iSamsung yindawo yase-Asia, ngokocwaningo lwakamuva olwenziwe yinkampani yokuhlaziya yaseNielsen e-Asia.
Ngonyaka wesishiyagalolunye olandelanayo, AbakwaSamsung baphinde baba ngumkhiqizo oligugu kakhulu ezimakethe eziyi-9 kwezingu-14 ezihlaziyiwe. I-Apple idlula iSamsung eJapan, Hong Kong, Korea naseTaiwan ngenkathi iseChina idlulwa kakhulu yiHuawei. I-Samsung ingaphezu kwemikhiqizo efana ne-Apple, Panasonic, LG, Nestle, Sony, Nike ne-Google phakathi kwabanye.
Isizathu esikhulu esenza ukuthi inkampani yaseKorea iqhubeke nokuba yisethenjwa emakethe ezindaweni eziningi zase-Asia itholakala ku- izinhlobo ezahlukahlukene lapho kutholakala khona. AbakwaSamsung bahola emkhakheni wama-Smartphones namathelevishini, esigabeni samakhompyutha nama-laptops, izinto zasekhishini, amadivayisi omsindo nokugqokwa kusendaweni yesibili ngenkathi isigaba sama-air conditioner namakhamera sithatha indawo yesine. Itholakala esigabeni sehadiwe yekhompyutha, amaphrinta nesoftware isendaweni yesihlanu.
ISamsung iyindawo yokuqala ezigabeni ezi-5 ocwaningweni lwalo nyaka lweTop 1000 Brands, okufaka phakathi isigaba umkhiqizo obaluleke kakhulu kanye ne-new-to-2020, njengophawu oluhamba phambili oluhlobene nokusimama kwemvelo, lapho i-Apple ivame ukuba ngumholi emhlabeni jikelele.
Esinye sezizathu esenza ukuthi iningi labasebenzisi ababambe iqhaza kulolu cwaningo baphikise, baqinisekise lokho Isamsung iyaqhubeka nokuqamba, njengoba kunjalo ngeGlass Fold nobuchwepheshe beGlass Z Flip ne5G, lapho ngo-2019, kwakuyinkampani eyayithengisa ama-smartphones amaningi anama-chips ahambisana namanethiwekhi we-5G.
Yize bekufanele ubhekane ne-coronavirus, Imiphumela yezezimali yakwaSamsung ikhule ngama-23% ngekota yesibili yonyaka we-2020, Iqhutshwa kakhulu yi-smartphone yayo, amabhizinisi we-electronics nabamemori.
Kodwa-ke, ayinakunakwa ngoba yize imbangi yayo enkulu, iHuawei, iwile kusuka kwesithathu kuya kwesikhombisa ngokuthengisa emhlabeni jikelele, eminye imikhiqizo efana I-Oppo neVivo zikhula ngokuxhuma nemingcele eminyakeni yamuva futhi kuzuza indawo elahlekelwe yiHuawei.
