Inhlekelele yakwaSamsung ngokwethulwa, ukuhoxiswa nokuphazanyiswa kweGalaxy Note 7 ithwala kanzima enkampanini yaseNingizimu Korea, okuthi, yize isengumkhiqizi ohamba phambili emhlabeni wama-smartphones, isabelo sayo kule makethe sehliswe kakhulu ngekota yesithathu ka-2016.
Ngokusho kombiko wakamuva oshicilelwe ngabeluleki be-IDC, Isabelo sakwaSamsung semakethe ye-smartphone yomhlaba wonke sinciphile cishe eminyakeni emibili edlules. Ngokuqondile, isabelo semakethe yakwaSamsung sehle sisuka kuma-23,5% kwikota yesithathu yonyaka wezi-2015 saya kuma-20% kwikota yesithathu yonyaka wezi-2016, sisondele kakhulu ku-19,9% ebesiyibambe ngekota yesine yonyaka wezi-2014.
AbakwaSamsung bathengisa ama-smartphone ayizigidi eziyi-11,3
Ngamagama aphelele, phakathi kukaJulayi noSepthemba 2016 AbakwaSamsung bathengise ama-Smartphones angama-13,5% ambalwa isuka ezigidini ezingama-83,8 ngesikhathi esifanayo sonyaka odlule yaya ezigidini ezingama-72,5.
Umphumela we-Galaxy Note 7 awukabonakali ngokugcwele
Futhi yize uqala nje konke kusikisela ukuthi lokhu kwehla kungenxa yenhlekelele ye-Galaxy Note 7, lokhu akulona iqiniso, okungenani hhayi ngokuphelele, futhi okungenani hhayi okwamanje.
Umthelela we-Samsung Galaxy Note 7 nenkinga yayo enkulu yebhethri bekungaba ngokwengxenye kuphela selokhu ukuhoxa nokufakwa esikhundleni kwenzeka ekuqaleni kukaSepthemba futhi lezi zibalo zifinyelela kuphela kuze kube ngumhla zingama-26 kuleyo nyanga. Ngokusho kwabahlaziyi, umthelela wale micimbi emiphumeleni yezezimali yakwaSamsung nasabelweni sayo semakethe yomhlaba uzokuba mkhulu ngekota yesine esivele iqhubeka, ngoba izothinta lesi sikhathi ngokuphelele, ngenkathi ngethathu lesithathu kuthinte kuphela amasonto amabili - amathathu.
I-Apple, umzuzi omkhulu wokuwa kwe-Samsung?
Okwamanje, kubonakala sengathi imbangi yayo enkulu, I-Apple izosizakala ngalesi simo, yize ukuthengiswa kwayo nakho kuncishisiwe. I-Apple igcina isikhundla sesibili ngesabelo semakethe yomhlaba esingu-12,5% (uma kuqhathaniswa no-13,4% esikhathini esifanayo sonyaka odlule), ngokuthengiswa kwama-iPhones ayizigidi ezingama-45,5 uma kuqhathaniswa nama-iPhones ayizigidi ezingama-48 athengiswe kwikota yesithathu yonyaka ka-2015. ukuwa kufinyelela ku-5,3%.
Kodwa ukusondela kwamaholide kaKhisimusi kanye nomkhuhlane wawo ongenakuhlukaniswa wabathengi, kanye nenkumbulo embi eshiywe abakwaSamsung phakathi kwabasebenzisi bayo, kusengazuzisa i-Apple kakhulu futhi ikakhulukazi ukuthengiswa kwemodeli yayo ye-iPhone 7 Plus, okufanele ibe imbangi yamanje. i-Samsung Galaxy Note 7 engekho.
Abakhiqizi baseChina bayanyathela
Izikhundla zesithathu, zesine nezesihlanu kulesi sikhundla zihlala abakhiqizi baseChina iHuawei, i-OPPO neVivo nge-9,3%, 7% kanye no-5,8% wamasheya ngokulandelana kwalesi sikhathi sekota yesithathu yango-2016.
Kuyamangaza kakhulu iHuawei ukuthi ngonyaka owodwa nje, ikwazile ukukhulisa isabelo sayo semakethe yomhlaba ngama-23%, ikhuphula ukuthengisa kwayo kusuka kumayunithi ayizigidi ezingama-27,3 athengiswe kwikota yesithathu ka-2015, kuya kuma-unit ayizigidi ezingama-33,6 athengiswe ngesikhathi esifanayo zonyaka wama-206, ngaleyo ndlela inyuse isabelo sayo semakethe yomhlaba sisuke ku-7,6% kuye ku-9,3%, ngaleyo ndlela isondela ngokushesha ku-Apple.
Ukubheka kafushane ikusasa eliseduze lemakethe ye-smartphone yomhlaba
Umbono wesikhathi esizayo womkhakha we-smartphone uyinselele. Ngakolunye uhlangothi, imakethe igcwele. Ngesikhathi sekota yesithathu lonyaka we-2016 ibhekane nokukhula kuphela kwe-1% ngamayunithi wezigidi ezingama-359,3 athengiswe esewonke.
Ngakolunye uhlangothi, ukukhula kwalaba bakhiqizi baseChina kusalinganiselwe kakhulu futhi kuzoncika kakhulu ekwethulweni kwabo ezimakethe zase-United States nase-Europe, okungabanika umfutho odingekayo wokudlula iSamsung ne-Apple ngamadivayisi. amabanga ahlukahlukene kakhulu, kusuka kokuphansi kuya ku-premium futhi, ngokujwayelekile, anikezela ngamatheminali asezingeni eliphakeme ngamanani okuncintisana kakhulu kunamafemu amabili wokuqala.