Ukukhangisa kutholakala kuyo yonke i-inthanethi, kusuka emaphephandabeni, kuma-blogs, ngamavidiyo we-YouTube, ukuseshwa, ama-imeyili ... Kepha akusetshenziswa kuphela yizinkampani ukuzama ukufinyelela abantu abaningi, kepha futhi namaqembu ezepolitiki ukuze umyalezo wazo ufinyelele kubantu abaningi noma kunjalo bayisebenzisela nokwazisa okungelona iqiniso.
Eminyakeni embalwa eyedlule, iGoogle, ngenxa yesikhundla sayo esiphezulu, yafuna amaqembu ezepolitiki aqhuba izimemezelo zokhetho ziveze ubunikazi bazo ukuthi ucashe ngemuva kwe-ejensi noma enye inkampani. Leyo nqubomgomo yokuqinisekisa izosebenza kuzo zonke izikhangiso ze-Google ukuze abasebenzisi bakwazi ukuhlangana ngqo nabakhangisi.
I-Google izobonisa imininingwane yomkhangisi ebhokisini lesikhangiso ukuze "inikeze obala kakhulu futhi inikeze izikhangiso zakho imininingwane eminingi yokuthi ngubani ozikhangisayo." Umkhangisi ngamunye ofuna ukuthenga izikhangiso kunethiwekhi ye-Google kuzofanele akwenze gcwalisa uhlelo lokuqinisekisa.
Lolu hlelo lokuqinisekisa, iphoqa bonke abakhangisi ukwethula ukuhlonza abaphathi benkampani, imibhalo yokufakwa ngaphezu kwanoma yimuphi omunye umbhalo ukukhombisa ukuthi bakuliphi izwe indlunkulu yabo ...
Ngokwenzayo, abasebenzisi bangavula imenyu yokudonsela phansi yezikhangiso ezivela ngaphezu kwemiphumela yosesho ukuze bafunde "Mayelana nomkhangisi" kukhombisa igama lenkampani ngemuva kwesikhangiso nokuthi bakuphi.
Kepha ngaphezu kwalokho, kuzosivumela futhi gwema ukuqhubeka nokubona lezi zinhlobo zemiyalezo ngokuzayo, ngokuchofoza imininingwane yesikhangiso futhi ungahloli ibhokisi elithi "Khombisa i-X ads", noma okwamanje asazi ukuthi lo msebenzi uzokwenziwa kanjani kumawebhusayithi wezinkampani zangaphandle ahlanganisa ukukhangisa kwe-Adsense kanye nezinhlelo zokusebenza ezivela eceleni.
AbakwaGoogle bathi lesi sinyathelo esisha "sizosiza ukuxhasa impilo yezinhlelo zokukhangisa ezidijithali, kuqede abalingisi ababi futhi kunciphise imizamo yabo yokumela kabi isithombe sabo noma sabantu besithathu." Okwamanje, lo msebenzi omusha izoqala ukutholakala e-United States, ukunweba kancane kancane emhlabeni wonke.